PMI ropes in Elli Avrram as brand ambassador – ET BrandEquity

PMI ropes in Elli Avrram as brand ambassadorPMI has associated with Elli Avrram to represent the brand Parimatch. The brand is all set to celebrate the festival of lights with a new face putting forward its vision to the youth.

Parimatch has released a commercial video with Avrram. She has played herself in the video, a celebrity who loves to work but in her free time, loves her parties, mingling with friends, indulging in online casino games and winning like any other person.

The film showcases Avrram as a star with a million fans, who’s a singer and a socialite and how she’s surrounded by the glitz of the industry. The video aims to bring alive the life of a celebrity and how it coincides with Parimatch’s vision as a brand and what it intends to bring forth for its fans..

Dmitry Belianin, chief marketing officer, PMI said, “We are delighted to associate with the Swedish Bollywood actor Elli Avrram as Parimatch`s brand ambassador. She’s not only talented but also passionate about her work and her ambitious spirit resonates with the vision of our brand. With this association, we endeavour to reach new heights of success and hope that this partnership will introduce us to a wider audience-base of sports fanatics.”

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