Because it’s a relatively new strategy, it’s also one of the most rapidly evolving. Each year, social platforms announce new features to help brands and creators more effectively market their products. To make the most of any influencer marketing campaign, it’s crucial to stay current with the latest tools and learn to use them to your advantage.
Advertising on Instagram and Facebook is nothing new. There are several tried and true methods, but a new method called whitelisting has been gaining traction since 2019. With the sponsored posts that most of us are familiar with, the content produced isn’t owned by the brand, but by the influencer who posts it. Even today, this comes as a surprise to many marketers. Influencer marketing agencies can be an invaluable resource to help brands understand the nuances of licensing agreements, but whitelisting eliminates much of the confusion.