The efforts you put in your influencer marketing campaigns would never go in vain if you go by data-driven decisions. Using data-driven influencer marketing software acts as your turning point that shifts gears towards success during campaigns.
Such is the power of data if you leverage it right! Thinking why so? The numbers never lie, probably, this says it all. Decisions driven by a data-focused approach are more inclined to hit the bull’s eye rather than making guesswork.
With a data-oriented approach, it’s easier for you to avoid pitfalls while executing influencer marketing campaigns. So let’s find out how data-driven software for influencer marketing can make a difference in avoiding pitfalls:
Pitfall 1: Investing in Least-Fit Influencers
It’s easy to miss out on a truly potential influencer if you don’t compare the performance metrics among the shortlisted influencers. But the task involves a lot of calculations to be done to make a comparison. In most cases, the brands don’t have that much time and workforce to put into the task to get it done and end up with an influencer who isn’t a promising match for their brand.
This is a serious misaligned investment and a pitfall to avoid. To ensure optimum efficiency out of your campaigns, you need software that could help you recognize and hire the right talent for you.
Avoiding the Pitfall: Opting in for leading data-driven influencer marketing software such as SocialBook could greatly ensure that you avoid the pitfall.
Since the software allows you to precisely compare performance on several metrics among a number of social media influencers, you’ve better chances of making the right decision. From the data, you’d have greater chances to pick the best talent that data reveals than the manual comparison. The chances to miss out on the best candidate are almost nullified which helps you skip the pitfall.
Pitfall 2: Overly Investing in Influencers
It’s another pitfall where most brands land into. It’s quite obvious for brands to invest a whopping amount of money in the excitement of getting the right influencer. You might end up spending a fortune after finding that the influencer has got a large audience size in your niche.
This happens when you take compensation decisions without measuring the impact an influencer drives for your business. You just go by audience numbers and ignore the much-needed metrics needed to define the compensation plan. But you won’t meet this fate if your decisions are driven by a data-driven influencer marketing platform.
Avoiding the Pitfall: Data-driven influencer marketing software guides you in the right way to discover the impact an influencer could create for your business.
For instance, SocialBook allows you to calculate the right fee that’s entirely based on the influencer’s projected performance. This helps you avoid making hefty investments in influencers, thus, avoiding the pitfall.
This way overly spending is controlled to a great extent while you’re executing influencer marketing campaigns. So you could imagine how massively data-driven software could contribute to your brand’s successful campaigns.
Pitfall 3: Risks With Brand Safety
Collaborating with an influencer that poses risks for your brand safety is a pitfall that most businesses land into quite often. It mostly happens when you ignore the minor yet crucial details about the content the influencer typically posts. Hiring the influencer just by peeping into their social media bio isn’t great.
Chances are that you’d end up collaborating with a candidate who poses risk to your brand reputation. His content might create a backlash, putting your business in trouble. Therefore, proper influencer vetting is necessary to weed out the risk at an early stage and software does help.
Avoiding the Pitfall: With the help of software, you could easily automate the influencer vetting process. The data-driven software closely monitors the content of previously published posts to ensure it meets your brand’s safety guidelines.
For instance, SocialBook offers the influencer vetting process to help you find the influencer that’s highly vetted to meet your influencer marketing campaign’s needs. The platform enables you to review the influencer’s content at a pace to address brand safety concerns.
Pitfall 4: Choosing Influencers With Misaligned Audience Demographics
If your decisions aren’t data-driven, you wouldn’t have the true picture of your audiences in your brand. It will invite more chances to put your brand into a pitfall of choosing the influencer with misaligned audience demographics.
What would be the result? Well, you could end up spending thousands of dollars on influencer marketing campaigns without getting even a single audience converted into your customer.
For instance, if you’re a bridal makeup brand, your audiences are women. So choosing an influencer with most male audiences in his follower base won’t take you anywhere but in a pit of losing your money on marketing initiatives.
Avoiding the Pitfall: But only data-driven software for influencer marketing could predict the nature of audiences an influencer has got in his base. For instance, SocialBook discloses the audience demographics of the influencer. It makes it easy for you to make a hire as you could see how many percentages of audiences are your ideal audiences. From the data, you could make the right hiring decision, avoiding the pitfall.
The Key Takeaway
From the pointers above, you could conclude that having data-driven influencer marketing software by your side helps you avoid several unforeseen pitfalls. Such a miraculous escape from pitfalls might not be possible otherwise. It’s why software is necessary!
With data-driven software, you get a complete hold of your decision-making moves. You can optimize them to hit the right node. As a brand craving for success, your life becomes literally easier by executing campaigns keeping data at the front.
Moreover, it ensures that you hit the expected ROIs by pacing up every single task involved in running influencer marketing campaigns.
If you’re the brand that prefers accurate decision-making, we’ve got the right software for you to get started your influencer marketing campaigns with confidence. We’re SocialBook influencer marketing software that uses the cutting-edge BigData and AI technology to help you leverage the much-needed data advantage. Pick a pricing plan that suits your business size now!