Brands who successfully manage their own communities are often extremely successful.
Why? Because they don’t have to pay big tech giants for clicks, live at the mercy of ever changing algorithms, completely rent their following, and compete with millions of other pieces of content and distractions for their audience’s eyeballs.
They are in complete control of their funnel.
However, brands who try to custom build their own community platforms (like literally build their own app) often fail, because they do not have the resources they need to develop their own software.
When brands build an app for themselves, it is a nightmare for the following reasons:
- Development is extremely expensive.
- Development takes 6+ months, and requires a huge amount of resources.
- You are responsible for keeping up with ever evolving tech, and will often have to rewrite your entire platform.
- It always takes longer than expected, and ends up being more expensive than planned.
And many, many more headaches….
Instead of developing their own application to get all the benefits of having a community with complete ownership, the better option is to look for a no-code solution. These have no software development required, and give you many of the same benefits of having your own app, without the headache.
Basically, you can create what feels like your own private software, using another tool to build it. For example, most websites you go to buy things on are built on no-code solutions. In fact, we are in the era of no-code. Just look at the e-commerce evolution over the past 10 years with the rise of no-code website builders such as Shopify and Wix.
Brands like Whole Foods, Kylie Cosmetics, Red Bull, and more gigantic players all use the no-code solution Shopify, and do not custom build their e-commerce websites. That should tell you all you need to know about the power of no-code.
It can support brands of any size, handle serious scale, and provides all the features you need to be successful. And no matter the size of the brand, no non-technical brand wants to deal with the headache and unfamiliarity of custom development…
Building your community on Grouped is like using Shopify to create an e-commerce website. Why would you custom code your own app or online community platform that could take months or even years to perfect, when you can save the headache and use a no-code solution and be live within minutes?
There are millions of examples of brands who have tried to create their own custom mobile apps for their communities that have failed miserably.
With that said, it is clear that the benefits of no-code far outweigh the risks of taking on your own development, and on Grouped’s these benefits include:
- Far less financial investment (less than $49 per month compared to 5–7 figures)
- Significantly less time, Instead of 8–12 months of development, you’ll be live on Grouped in less than 5 minutes.
- No need to bring on a technical team.
- No learning curve, on Grouped you won’t need an onboarding team or multiple tutorials to teach you how to use the platform.
To piggyback off the last bullet, there is absolutely zero learning curve on Grouped. If you know how to use Twitter, you’re good. You’ll know how to use the platform without needing to watch any demos or have an onboarding team. That goes for both brands and community member.
Plus, just like custom developing your own app, on Grouped you still enjoy your platform your way, with full ownership and control of your community. No algorithms, ads, or other interference from the platform, with the full attention of your community.
We are launching our first Beta round in a few weeks, and are excited to get feedback! We are also opening up our list for round two of our Beta, which will be from June — July. This phase is very important for us to refine the product before we open up Grouped to the larger brands we have committed in July.
Enjoy the rest of the week,