How to find and work with right influencers for collaborating with your marketing campaigns? | by Digital Marketing Newhood | May, 2022

Did you know that 63% of marketers today work with 10 or more influencers on every campaign? What do you think the reason for the exponential growth of influencer marketing is?

It’s because influencers can connect with their audiences as trusted peers. And their authenticity, knowledge, and opinions can convert people into loyal customers.

However, finding influencers who right for your business isn’t as simple as it might sound. So, I’ve shared an overview of most popular Influencer marketing platform “Publicfast”.

Publicfast is a self-serf platform that helps brands to create marketing campaigns with influencers across all social network and across the globe. It only takes a few minutes to find influencers anywhere in the world, sort them by the needed filters and launch the campaign. The brand does not need to worry about spending a lot of time and resources, finding the right influencers, engaging influencers in the campaign, agreeing on campaign conditions, measuring ROI, analyze influencers performance etc.

Publicfast help brands create campaign with influencers and creators in less than 5 minutes and find the right fit for they business based on the AI.

INFLUENCERS

• 140 000 motivated creators across the globe
• micro, middle and macro influencers in one place
• sorting by different filters
• detailed info about each influencer

AUTOMATIZATION

• creating campaign in a few clicks
• saving time and human recourses
• easy tasking and control
• choosing campaign type depending on your goal

ANALYTICS

• detailed and clear analytics
• find out total reach, interactions, and clicks of every campaign
• see all influencers posts in one place
• downloading data in PDF

1. GROWING LOYALTY

As a trusted source for their audience influencers increase confidence and loyalty to your product advising it in theirs social media.

2. REACHING NEW AUDIENCE

Cooperating with influencers, you will easily reach an audience that has “immunity” to classical advertising.

3. CONTENT CREATION

Influencers communicate your key messages in an original and unexpected way. You get not only social media reach, but also a fresh look in content creation.

4. BRAND AWARNESS

Use influencers to increase brand awareness and strengthen its position in the market.

5. GETTING FEEDBACK

Providing your product or service for testing, you will receive an honest and objective feedback from influencers as well as from their audience.

6. NEW PRODUCT PROMO

Tell about releasing of a new product or launching of a service via influencers and get new loyal customers immediately.

1. SIMPLE AND CLEAR INFLUENCERS SELECTION

You can see all the information about each before the start of the campaign.

2. QUICK CAMPAIGNS LAUNCHING

You can start the campaign in a short time, even today.

3. TRANSPARENCY IN KPI PLANNING

You see the estimated campaign reach before it starts.

4. START WITH A SMALL BUDGET

To test the channel, you can start a campaign with a budget of only $200.

5. POST PRICE SUGGESTION

You can specify maximum cost per post in each campaign.

6. ACCOUNT SUPPORT

They’ll help you to launch first campaign and to choose right influencers.

Step #1 — CAMPAIGN CREATION

There are a three campaign types on Publicfast: public campaigns campaigns with influencers selection CPA campaigns You can choose the right type depending on your goal and needs. In each campaign you need to set up targeting, write a brief and choose the campaign period. After the launch your campaign will be activated and influencers receive the start notification.

Step #2 — INFLUENCER SELECTION

In every type of campaigns, except CPA you choose influencers to participate. In one case, you initially choose influencers and start a campaign directly with them, in another — you select participants from the list of applications. In any case, you can view detailed information about each of them — location brief information, interest categories, covered in each social network and cost of the post. As well as their recent publications on social pages.

Step #3 — CAMPAIGN ANALYTICS

After choosing of influencers they make posts according to the brief and your participation is not necessary. Therefore, the next step is to analyze the results of the campaign. And guess what? You again don’t have to do anything — the platform collects all the analytics for you. You can see the results of each post and of whole campaign: coverage, interactions, number of referrals.

The Publicfast team helped over 1000 clients collaborate with influencers all over the globe. With OnDemand service, they are helping businesses like yours to succeed in collaborations with influencers in a totally new way in the market.

They developed a unique way to deliver the best results for business in the shortest terms with saving your time and delivering the best return of investments.

“Influencer marketing trends — 90% of consumers make their purchases according to influencers recommendations.”

Influencers write in their usual way. You pay only for the result.