When we are thinking about forming a social media strategy for a brand, a few leading platforms likely come to our mind right away, like Facebook, Instagram, Twitter, YouTube or Pinterest, relying on your industry.
However, many social media zones have new platforms and formats popping up frequently. Some are related to a particular niche, while others can become the new Instagram.
Since the beginning of social media, one thing that’s changed is that many platforms focus on one function, such as social networking or image sharing. Most specified social media platforms have been extended to include live streaming, enriched reality, shopping, social audio, and more.
So, instead of giving you high-level captions of Facebook, Twitter and LinkedIn, we have shared some different marketing strategies to promote your brand as per platform.
Community Management and Building Networks
Famous social media sites act as community management and network-building platforms, but different types of social media also achieve this. Forums, message boards, and even groups such as Facebook are community-building platforms.
The more immediate your responses are, the more likely a person will reach back to your brand. It enhances your brand image by improving your brand connections. When other users see the endeavor you put into your prompt replies, they will also remember your brand positively.
Content Composition and Sharing
The general types of social media cater to content sharing and creation. Content is often digital, which makes it more manageable to share. Sharing a business’s content yields its brand awareness and sales.
Content marketing is all about significance and relevancy. What value does your content bring to the market?
People value content that’s informative, entertaining, and practical.
Content marketing counts on providing value to your audience to generate leads, sales, and different conversions. It also draws organic traffic to your website, and that’s easier to convert into sales than other types of traffic.
Always retain high-quality images or videos with your social media posts. That way, more people will share them.
If you need someone to build a social media marketing strategy for you, you can contact The Big Unit, a social media marketing company in Dandenong.
Growth marketing on social media boosts your following, traffic, and overall social impression. It focuses on using tactics to allure attention, drive engagement, and achieve goals.
Pitching a giveaway or contest pushes up engagement and follower counts. Make the following your branded account one of the entry conditions. After that, you can have people sign up through a website or randomly pick a winner.
Out of all the kinds of social media marketing, influencer marketing is the most popular and trending. It involves collaborating with an influencer to advertise your brand.
Although renowned influencers charge a lot, micro-influencers with more minor follower counts can also expand brand awareness and sales. What’s most important is that their target audience aligns with your brand. We prefer micro-influencers from different regions to target a particular area or a particular product.
Example: If I want to promote a restaurant in some city, I will collaborate with a local influencer with more local following than a celebrity.
Brand Communications and Postings
This is great for: Posting promotional content, broadcasting company news, special offers, reports, sharing customer reviews on social media, letting your audience know that you have a new blog post, etc.
Content creation and allotment are among the most popular ways companies today use social media. Whether you’re advertising a new product, letting customers know about your updated hours, or showing off one of your latest 5-star reviews, you’ll be able to post external brand contacts on most social media platforms like Facebook, Instagram, and even on Google My Business.
Be cautious not to let your page become excessively promotional. Find innovative ways to develop different types of social media marketing posts or share user-generated content posted by your fans, a positive review, or a photo they tagged you on some platform online. Also, when followers comment on these types of posts, be sure to reply promptly and answer any queries they may have.
Examples: Publishing a post either text or photo on your Facebook business Page, Instagram profile, LinkedIn page, or Google My Business listing.
Community Management and Client Service
Examples: Responding to questions on Quora, responding to questions and queries on Facebook, Twitter or Instagram, and Q&A on your Google or TripAdvisor profile.
This is excellent for Driving engagement, connecting with your audience, settling complaints, answering the inquiries and cracking the problems of your potential and new customers.
Social media platforms can perform like helpful customer service channels like business review sites. They can alter how your organization handles customer complaints, issues, and anticipations.
As one of the most familiar types of social media marketing, community management boosts your reach and reveals your brand to a larger community of possibilities.
- According to analysis, 71% of people who interact with a brand on social media and have a pleasing experience are likely to suggest that company to a friend.
That’s why it’s necessary to develop the scope of your listening efforts outside phone calls and your customer relationship management (CRM) system. When the voice of the customer speaks on social media, be there to attend and answer.
You can check how Slack uses Twitter to respond to questions, solve customer problems, and reply to uninvited feedback.
Examples: Broadcasting on Instagram Live, YouTube, and Facebook Live.
This is excellent for Streaming live events, performing live masterclasses, founding a new product, service, or company location, broadcasting interactive interviews and Q&A sessions with your exec team.
Personal Forums and Communities
Examples: Engaging with users on platforms like Slack, Quora, or Facebook Groups.
This is great for:
- Launching thought leadership.
- Presenting industry expertise.
- Responding to questions.
- Boosting brand awareness by engaging in social conversations applicable to your brand.
Online forums and message board communities have been around for a while, and social media has been directed to creating platforms like Quora and Facebook Groups. This type of social media marketing frequently involves creating or joining communities around interest-based topics.
This means you can’t be highly promotional while participating in the conversations. Some forums will not even allow links to your business. Yet, this type of social media marketing activity is ideal for demonstrating your company’s expertise and supervision in your given industry. The key is to be genuinely valuable and provide helpful information to society.
Serve The Right Social Media Marketing to Your Audience
Given the many types of social media marketing campaigns and posts to choose from, keep in mind that you should create your strategy based on the audience you are trying to reach and engage with. Create content that connects with your customers, and circulate it on the platforms they value.
It is tricky to find the proper marketing strategy for your business, but we can guide you in that!
The Big Unit, social media marketing company Dandenong gains expertise in creating expert marketing strategies for your business.