That’s according to an article by Influencermarketinghub.com.
So, if you’re looking to get involved in influencer marketing, or you’re already using it as part of your marketing strategy, then you need to know how to find the best influencer for your brand.
It can be tough to determine who would be the best fit for your company, but you can make the process a little easier by considering a few factors.
Here are five things to keep in mind when searching for the best influencer for your brand:
When you’re thinking about which influencer to partner with, it’s essential to consider the audience you’re trying to reach. After all, the whole point of influencer marketing is to reach a new audience or to reach your target audience in a new way.
So, take some time to think about who you’re trying to reach with your products or services.
Once you understand your target audience, you can start to look for influencers who have a similar target audience.
If you’re trying to reach college students, you might want to look for influencers who are popular with that demographic. Some examples of well-known college influencers on Tik Tok include:
@niki_patton things you DON’T actually need in college 😮 follow for more college vids 😏 #nikadvice #college #collegelife #dorm #dormessentials #collegeadvice ♬ Blue Blood — Heinz Kiessling & Various Artists
@growingwithgabby and the application only takes five minutes? 😍 #scholarshiphelp #gradstudent #scholarshipsavailable ♬ original sound — Matt Zajic
@taylordonoghuee Reply to @thaakidd.caii peer pressure in college #collegegotmelike #collegeadvice #peerpressure #collegelife ♬ original sound — Taylordonoghuee
These are just a few of the popular influencers on TikTok who produce content relating to college life. When looking for an influencer to partner with, consider the type of content they make and how well it aligns with your brand. Additionally, take a look at their engagement rate to get an idea of how popular they are with their followers.
Now that you know who you’re trying to reach, it’s time to start looking for influencers who have a similar target audience.
There are a few ways to do this. One way is to use social media listening tools, like Hootsuite Insights or Awario, to track your brand or product mentions. This will help you see who’s talking about you, and you can then reach out to them and ask if they’re interested in working with you.
If you’re interested in social media listening, check out our blog post, where we break down how to get started.
A second way to find influencers with a similar target audience is to use hashtags.
For example, if you’re selling a skincare product, you could search for hashtags like #skincarecommunity or #skincareaddiction. This will give you a list of people interested in skincare, which is likely your target audience.
Another way to find influencers is to use social media search engines, like Keyhole or Social Mention. Simply enter your keywords into the search bar, and the results will show you a list of people who have recently talked about those topics.
No matter what route you choose, make sure you’re only reaching out to influencers who have a genuine interest in your product or brand.
The last thing you want is to waste your time (and theirs) by working with someone who isn’t a good fit.
When looking at potential influencers, it’s important to consider the type of content they produce. After all, you want to make sure that their content is relevant to your brand and that it will resonate with your target audience.
Some influencers produce mainly sponsored content, while others produce primarily educational content. Some create a mix of both.
Take a look at the influencer’s feed and see what content they typically post.
If it’s mainly sponsored posts, then they’re probably not the best fit for you.
However, if they produce a mix of both sponsored and educational content, then they might be worth considering.
Once you’ve narrowed down your list of potential influencers, it’s time to take a look at their engagement rate. This is an excellent way to get an idea of how popular they are with their followers and how much influence they actually have.
To calculate an influencer’s engagement rate, simply take the number of likes or comments on a post and divide it by the number of followers they have.
For example, if an influencer has 100,000 followers and their most recent post has 10,000 likes, then their engagement rate would be 10%.
Too often, people get wrapped up in vanity metrics. Avoid falling into this trap by looking at an influencer’s engagement rate instead of just their number of followers.
When you’re looking for an influencer to partner with, it’s essential to keep a few factors in mind.
First, think about the audience you’re trying to reach. Then, look for influencers with a similar target audience.
Additionally, consider the type of content the influencer produces and how well it aligns with your brand.
Finally, take a look at the influencer’s engagement rate to get an idea of how popular they are with their followers. Keep these factors in mind, and you’ll be sure to find the best influencer for your brand.
If you need help creating an influencer marketing strategy, contact us here at BlakSheep Creative. We specialize in social media marketing and can help you create a plan that will get results. Visit our website or give us a call at 225.505.3834 today to learn more.