If you’re like most brands these days, chances are you’ve at least thought about influencer marketing. But have you thought about using YouTube for this purpose?
There are many reasons brands and influencers have preferred other platforms. For example, Facebook, Instagram, and even Twitter (not to mention TikTok and Pinterest) offer great opportunities to showcase products and services. If you’re already investing in influencer marketing, YouTube influencer marketing is a natural extension that may prove to be the most powerful.
This is because, despite the dominance of other platforms, the use of YouTube is massive and continues to grow. The shelf life of YouTube content is also longer than that of any social network. Let’s take a look at the reasons for this, then discuss the practical concerns behind YouTube-based influencer marketing campaigns.
Why use YouTube for influencer marketing?
Influencer marketing, in a sense, is something old that is new again. Celebrity endorsements have long been used to sell products and services. However, celebrity marketing is different from influencer marketing, because influencers are regular people who also sell stuff. Not only that, but influencers create their own content and interact with other people in an authentic way.
Unfortunately, YouTube is one of those underrated platforms for influencer marketing. There are many reasons for this. First, it’s difficult to measure the ROI of YouTube campaigns, because you can’t just click on content to go to a website and make a purchase. Sure there are ways around this like affiliate links, but they’re not that easy to use.
Another problem is the time spent on video production and, with it, the higher cost. However, YouTube is a great place to do influencer marketing when it comes to selling products that require explanation or would benefit from tutorials.
Even though YouTube is somewhat underrated by marketers, it is still an effective platform for influencer marketing. For example, 27% of customers surveyed said YouTube influencers led them to purchase a product or service. While it may seem like a low number, it’s actually higher than the shopper rate on Instagram (25%) and newcomer TikTok (15%).
This could probably have something to do with YouTube’s maturity as a platform. For example, Instagram has been around for a lot less time and initially only had still photos. And TikTok is a newcomer to the general social media market. When choosing from these options, consider that YouTube offers creators more flexibility in the creative sphere than any other platform. Also, TikTok is limited to very short videos and has far fewer members.
Even so, many brands can benefit from YouTube influencer marketing.
No matter where you choose to become an industry influencer, some of the procedures are the same. For example, when you want to use an influencer for the first time, you need to find the right influencer. Next, you need to get influencers to take advantage of a product or service that works the same across multiple platforms.
But when it comes to YouTube, influencers will need a deeper understanding of how they work to make great movies. Of course, finding the right people to shop for is just as important as finding the right people with the right idea you want to share with your target audience. Naturally, you’ll want to start by developing an idea. Here’s a great guide to finding YouTube influencers and other creative ideas.
For example, with an ad campaign, you might want to have a specific goal in mind. Sometimes you want to sell immediately, other times you just need to build trading experience. In fact, building brand awareness is a unique strength of YouTube advertising. In the case of advocacy, there is an increase in getting the most out of the down payment and ideas on how to pay the benefits.
Strategies for YouTube advertising like longer. Finally, one of the unique features of YouTube is that it is both a search and advertising platform. In fact, it is the second largest platform after Google. Nearly a third of YouTube users see it as a great opportunity for growth.
Now that you understand the potential for YouTube influencer marketing, let’s break it down further into what types of campaigns you can run with YouTubers.
As the name suggests, brand awareness campaigns are different from banner marketing campaigns because the marketing purpose of this campaign is to focus on awareness rather than marketing. While the type of content you post in this type of marketing may include product submissions, the goal of the campaign is to make you stand out from the competition and increase your awareness of your product, service or brand. This can be accomplished by using the influence of a given social media channel, by paid advertising, or by the video content posted to your website immediately. In all its manifestations, however, brand awareness policies are designed to build a better brand identity in your product and product.
Product box and appraisal is a product comparison provided by lifestyle influencers and other niche providers. During video unboxing, the manufacturer or customer will open and export your product and provide a description of the product, packaging and general services of your company. Exclusion video may include a review, or product review may be performed entirely as an alternative. However, the purpose of product analysis is similar to unboxing; the goal is to get the audience focused on a new company or product, and to show why the product is useful to social media actors running impact media.
Enhanced video can accept an unlimited number of applications. They can provide a quick description of a new product or service, or they can create an in-depth look at the company’s programs and offerings. They can provide comprehensive creative management to the inquiry partner in question, or they can come in a company-supplied strategic plan. Recommended videos are the core of any type of commercial video, can be uploaded with the inclusion of a product or service (i.e. video is primarily about a product or service), or can be viewed as minor equipment and video. The latter is the most popular type of sponsored video, as it allows the content creator more freedom in their approach to development.
Product placement ads are arguably some of the most recognizable types of ads, as they can be seen splashed in most major television shows and movies. From people using a specific type of computer, to people wearing recognizable brands, product placement is useful, because it features products or services being used casually and easily, and essentially “normalizes” their use.
How to make a video / tutorial are some of the most effective impact media because they give the audience a huge advantage. From small to medium-sized audiences, these types of videos give your audience value when you identify them with your product, brand, or service.
Vlogs often involve a close relationship with the performers and a close relationship between the users and their audience. These types of vlogs can be a great way to display product advice because they are popular videos and do not count as a solid marketing tool like most marketing campaigns do. Through vlogs, millions of subscribers can slowly integrate into your product or brand, creating a great marketing mix.
Advertising / delivery is also a popular form of content, where they display stories, where they are ridiculed for receiving fake products. For many who are desperate to get their money’s worth without having to relinquish it, it can help to give for free. In exchange, those who may believe they want your product may turn to the “buy” button when not selected for donation. 8. Behind the scenes
Backlinks are a valuable form of marketing content because it allows the audience to understand the purpose, practice, and environment of the company. It is the type of person and the specific approach that allows many customers to control the latest advertising behavior, as well as the videos and photos behind it that can help build strong relationships between new customers and existing ones. and your business or brand.
One of the great things about YouTube is its collection, both for commercial videos and other genres. As a result, influencer marketing options are plentiful, and with the right person (and a little bit of creativity), your brand can find a better way. One of the most common options is product placement. In this case, the developer will consider your product as part of the video but not really put the whole video around them. Vintage television viewers may remember that this is one of the first commercials in this genre.
In short, YouTube allows for different effects videos. These choices are often limited by the perception of the brand and its impact partners.
Finding performers on any platform you look at can be a challenge. Obviously it is the hardest on Instagram where the competition is highest, but YouTube also has a large number of people to choose from. So here are some tips to help you start looking for the next customer of your brand.
First, you will want to find out who in your niche has the right followers on YouTube. Unlike many influencer platforms, YouTube does not really have a dedicated congregation for finding users. Therefore, you’ll have to do it the hard way. Essentially, there are two lines of attack. The first one is a general Google search for terms like “YouTube Influencer XXX(product type).” Often you will run into blog posts and other compilations of famous influencers in a particular niche. While they’re helpful, many of the people mentioned will have an especially large following. The other approach is to do YouTube searches for specific videos or profile names. In the case of video, you want to see who is performing in the area, as well as the profile that you want to play deep.
Like many other things on the market, your first concern is finding the right fit. To ensure success in this field, experts recommend looking for followers who are part of the team you are joining. At times, it has become apparent: a game channel that follows people from all walks of life who like to play computer games. However, it is also more subtle because seeing this type of game being played or reported will tell you a lot about the part of the game. The channels promoting the war game may not appeal to those who prefer the Candy Crush Saga. Similarly, in the beauty industry, you can see the number of channels depending on the type of product being considered. Of course, social media is also often obtained through YouTube search information.
Another factor to consider is their experience with public engagement. On YouTube, you can tell a lot about the user from the comments section in their video. Do viewers talk about how new the story is? Do they like the video or pass it on to others? Even though YouTube videos are hard to share, you can still get the impression of a long viewing experience: if the video gets more views than the creator has subscribers, there is a chance that the video is doing well. . Whether through video-recommended algorithms, whether it appears as a search result, or in other ways, the community views the content positively.
Speaking of quality, you will want to watch some videos in your notes. Check them out and see how the products are displayed. Do you like the beauty of a designer? Does it fit your brand? What kind of support videos do they like to put on? All of these questions are taken into account when deciding which ones might be appropriate for your next campaign.
So you have to find the right person and get a contract and a salary. Congratulations! Now the hard work to make your new relationship a success begins. Impressive marketing is more than just contracting and letting your customer be happy. On the contrary, there are things you can do to help make the campaign a success. Then, once the campaign is over, you can measure success and change your approach for the next time.
First of all, while experts recommend that you do not make manufacturers make it a “hands-off” operation, micromanaging is also bad. This is true because one of the reasons you take a violent person is their nature. If you are too shy, you may miss out on the facts that make influencer marketing so powerful. Spam-sponsored content ends up being ignored by their followers, so it is less effective.
Another thing we recommend is to associate with influencer followers. This is easier on some platforms than on others. For example, on YouTube, you may want to watch a video posted, rather than just waiting for a title. Also, make sure the content complies with FTC regulations and approved content. Failure to do so could result in you and the user being harmed.
Once the upgrade is complete, it is time to look at the results. On YouTube, this may seem a little overwhelming, but with proper planning, you can still call a successful campaign based on the data. For example, links linked to a statement or description can be used to determine traffic and shopping related to a campaign. Or try the support code. Customers love them because they save a little money or get extra money to buy them. Finally, try to vote. In this case, the survey will focus on “how did you hear about us” and possibly some demographic information. However, it’s possible to go a little bit overboard with surveys. You’ll want to make sure that any measurements involving the customer are either beneficial to them or subtle.
YouTube is an effective marketing tool for influencer marketing, as it is the second largest search engine in the world after Google, which also makes it the second most visited site. Unlike other platforms, YouTube has been around for years. He was more upright than others. Compared to Instagram and TikTok, 27% of customers said that YouTube users influence their purchasing decision, while Instagram has only a 25% purchase rate and TikTok only 15%.
How much money do YouTube influencers make?
There are several ways YouTube influencers make money on the platform. Some are subscriber count-based, some are via Google Ads. 40% of YouTubers with million subscribers make over six figures every year. How? Support video / relationship video. The brand pays them to create a video showing their product, the number of submissions and the higher the view, the more potential the market is to turn. Another way is to place Google Ads where the average price per view is $ 0.001 to $ 0.003.
How to reach a YouTube fan?
When you approach a YouTube developer, you should show them that you know their content by playing a video that you liked or the latest one you watched. Also, you need to subscribe to its channel to add impact. In your email, introduce your company and why he / she will consider working with you. Show the performer that you are not the only icon and that they can get something from you.
How many subscribers do you want to be active on YouTube?
There are a few things you need to do before you can become a YouTube contributor and earn money on your videos. Basically, you need to sign up for the YouTube Partnership Program. To qualify, you must:
1. Has over 1,000 YouTube subscribers YouTube Partner Program
2. Earn more than 4,000 hours in one year
3. Accept the terms and conditions of YouTube
4. Create a Google AdSense account and get approval
5. Submit support on YouTube
How Do YouTubers Affect You?
YouTube influences people in such a way that through videos, they can make people feel they can interact, access, and have fun. Successful YouTube users are often seen as “friends” by subscribers who, over time, have not realized that their marketing decisions and behavior are already affected .