The answer may surprise you…
How do these creators go full-time? The most successful Creators may spend less time creating than you think….
50 Million people worldwide consider themselves to be creators. Of these, 46.7 million consider themselves to be amateurs, with two million-plus considering themselves to be professional creators, earning enough from their passion to consider it their full-time income. Half of those professional creators earn their money on YouTube. — Influencer Marketing Hub
The Stats:
I don’t math very often, but when I do, it’s for a good cause. (I took Logic as my undergrad math requirement and called it a day.) So, let’s look at some easy-to-digest stats that only took division to figure out:
⌚️So…how many hours do those full-time creators “create” weekly?
Here’s a fascinating fact: Linktree found that there is no direct correlation between time spent on content creation and annual income. Say whaaat? Yes! That means that having a niche, consistent content, and a highly engaged audience are only a few pieces of the puzzle.
For some perspective, thirty-two percent of creators making up to $10,000 per year spent more than 10 hours a week on content creation, while 52% of creators making between $50,000 and $100,000 dedicated less than 10 hours a week to making new content.
What does this mean for you? Less really can mean more when it comes to creative energy and content creation. This is what we can gleam from the top earners.
Fun fact: In 2020, there were 2,187,107 YouTube creators that totaled 4,004,000,000 in revenue. Wow! That’s four billion, four million from just the Tube.🤯
It’s also important to note that this statistic doesn’t include the many other ancillary tasks that creators take care of on a weekly basis; they are never really “off”. When they aren’t in creation mode, they are likely emailing, considering potential brand opportunities, having meetings with their own teams, negotiating brand deals, sending invoices, and the many other tasks that come with running a small online biz.
Does the fact that more than half of full-time creators, making more than 50K per year, spend less than 10 hours a week surprise you? How does it change how you approach your own content creation? Let me know!!
