If you are planning to create your branding page now, then Instagram is the right for you. You may ask why? Instagram is a great place especially for the youth audience, according to omnicoreagency.com 31% of the Instagram users fall between the age of 25–34 years. This gives an opportunity as a brand owner to choose Instagram to target this specific age group audience (if they fall under your user persona)
Prerequisites: To check out your post insights, you need a professional account. You can convert your personal account to a professional one in the Settings > Account > Switch Account Type.
The 7 Important Instagram KPIs that you must consider for your next big campaign are as follows:
POST REACH
This number tells you an approximate number of the people who saw your post on the feed. Post reach going low? Then this could mean that you are either inconsistent on the account or posting irrelevant content/hashtags. The quality of the content also matters, make sure your post is unique and helpful. Videos and Reels are getting better reach, so post different formats of content and see how it works.
ENGAGEMENT
Engagement number tells the number of people who engage with your content in the form of likes, comments, shares, saves etc. If someone is engaged with your post then this is a sign that your content is going in the right direction.
POST SAVES
You can check the number of people who have saved your post for future reference. This is a direct metric that shows how many people found your helpful enough to tap on the Save symbol!
PROFILE VISITS
You know how many people visited your Instagram profile using this metric. This could be from the IG post or website links or the people who came through the Story section. This means you need to make sure that your IG profile link is added wherever necessary, share the posts on Story and make the best of the IG share utilities.
FOLLOWERS GROWTH
Is your followers’ growth rising or falling recently? This could be possible due to various reasons like poor content, missing captions, lack of value, etc. You can work on the followers growth by being interactive with your audience, get to know your followers feedbacks during content creation (stories are a good way to start with), post your questions in between, offer exclusive and well-researched content and more. You can head on to spreadd’s medium to know more about influencer marketing and how you can scale your brand using smart campaigns.
IG STORY INSIGHTS
Apart from the usual Instagram insights, don’t miss out the Instagram Story insights where you know how many people viewed the story, how many accounts you could reach, profile activity, impressions received and much more. You can also add Link Stickers on the story and get more content visibility and thus build brand presence.
According to the recent updates as per IG, we will have two different feeds like Following and Favorites. As a user you can set your favorite content creators in the Favorites category and see their content in the specific feed so that you don’t miss out on their content.
That’s it for today! Hope you liked reading through our blog. See you soon!
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