The latest Tamil flick VIKRAM has set fires on-screen (Thirai Theepidikkum Vetri 😉) from its release on 3rd June. Both the cinema fans and creators are celebrating the victory Vikram which is Lokesh Kanagaraj’s 4th consecutive success.
As we all know Lokesh Kanagaraj is a ‘windmill’ of Kamalhasan (a fan is too small). It’s his first movie with his idol. Its his Sirappana Tharamana #Sambavam for all cinema and Kamalhaasan fans!
The promotional activities for the film were not in a contemporary style from day 1.
Say whether the first look, teaser, trailer or pre-release promo videos are the most creative. Mention, the ‘PANJATHANTHIRAM CON-CALL SCENE RECREATION’ was unexpected. PANJATHANTHIRAM fans and ‘CRAZY MOHAN-KAMAL HAASAN DUO’ fans jumped out of bed to cherish the promo. Even they demanded PANJATHANTHIRAM PART 2 in social media trending.
Painted Trains of Indian Railways of VIKRAM promo, Showed promos in Burj Khalifa, etc., prove that their promotional activities are top-notch.
Keep all these promotional activities aside and see how they leveraged influencer marketing for the movie.
Let us see a quick look at what is influencer marketing first.
“Partnering with popular social media users who have
Large, engaged audience.”
Even the celebrities/television celebrities with a large, engaged audience are influencers.
Let us look into the list of influencers who contributed to the movie’s awareness campaign.
1. Team Vikram:
Kamal Hassan, Lokesh Kanagaraj, Gayathrie, Fahad Fassil, Vijay Sethupathi, Kalidas Jayaram, celebrity technicians, and supporting actors have contributed to making the trend roll with their fan following and engaged audience. Usually, all the movies do the same, then what’s the difference?
They have booked Surya, Vijay Sethupathi, and Fahad Fasil for lead characters. The difference!
Started the campaign even before the shoot started!
Those celebrity’s fan following keeps the trending ball rolling on social media from day one.
2. Village Cooking Channel:
It is the first youtube channel to cross one crore subscribers in India. We know their fan base, and giving them a chance in the movie will surely be a topic to discuss on social media. The awareness campaign goes on.
3. Simple Dha Arunodhayan:
Giving a chance to Arun in a small role is an advantage for the movie awareness campaign.
4. Television Fame Myna Nandhini and Shivani Narayanan.
Also dragged ‘KHAIDHI’ fans.
Let us stop here. You got me right. Comment on the other influencers who were part of awareness campaigns VIKRAM.
Thakita thak dhim
Thak dhim thak dhim
Thakita thak dhim
Thak dhim thak dhim..hahahaha..