By Nicola Finn- Oggadoon
As marketeers we naturally hone in to have an eagle eye focus on our client’s target audience To attract attention, interest, desire and loyalty through our messaging, we need to know what they care about and also where they go.
Different generations, namely boomers, millennials and Gen Zs have grown up with different influencing and digital landscapes. Gen Zs born between 1997 and 2010, digital natives require a different communication strategy than a millennial or boomer audience. They have grown up with social media, on-demand entertainment, even more so through a pandemic, so their influence on what is trending, cool and important must not be underrated.
According to a widely quoted 2018 report by Adobe, pre-pandemic, it explains that compared to millennials, Gen Z users live much more of their life through digital devices than their predecessors, spending 10.6 hours engaging with online content every day. So it is key to continue to evolve and understand Gen Z.
Our very own Gen Z bright spark, Megan Samson, OggaDoon, recently shared these 3 top tips for brands to think about to attract the attention, interest, desire and loyalty of Gen Z to your products, services or organisations.
For more information about case studies or services that we provide in these areas then please reach out to firstname.lastname@example.org.