Stay in the know
Sign up to get new case studies, invites to our events and our monthly influencer marketing newsletter.
Subscribe
Sign up to get influencer marketing strategies, insights, and event invites sent to your inbox.
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovation of its marketing organization. Join us as we explore how Lonziano approached this reinvention of marketing at one of the world’s automotive leaders.
