During the dot.com bubble, if your website was a first mover, you were the winner. The same thing applies very much to social media. The first gym guy, beach girl, finance bro, gaming goth and every niche you can think of did fantastically well. But where do you start in such a saturated market if you want to start today? Read on below to get a quick hit on where to start based on seems to be working for me (touch wood).
You’ve got to accept that the first mover advantage in this industry is unlike anything else, it’ll rocket you!. Unless you’re truely and utterly unique, the chances are your not going to make it on other platforms. If you’re one of the first of you niche on an APP, the APP developer team love it! They’ll show your page to more eyes purposefully to create diverse content. But how can you find new niches? Well you’ve got to look for a growing APP. Let’s call this #smallpondinfluenceradvantage. Read on below to find out where to find these smaller ponds.
When i was starting my influencer side hustle, i posted all the same content on a mixture of different APPs, but guess what, they were all Chinese apps. The Chinese economy is just getting started, they taking on America with their GDP growth, but after living here for 4+ years i can tell you there is so much more room for growth and it can benefit everyone!
There is such a huge demand for influencers on Chinese Apps, from language learning to modelling to day in my life at city X. There are so many niches you can find. Me? Well i’ve started 2, 1 is a “Hey I’m Jon, founder of this trip planner website tripapt.com, watch me on my daily struggle growing a business whilst i work as a Teacher” and the other is a page where me and my girlfriend make small 30 second-3 minute comedy/romance videos. Yes, i’m hella busy, so you better like this article because I’ve got homework I should be marking.
I first heard of RED in 2018 and i started posting with them in 2021, i wish i started sooner! RED or 小红书 had that #smallpondinfluenceradvantage to it, a new APP with big insistutional backing. I grew my pages on Little Red Book grew to around 100,000+ fans in 1 year whilst Chinese Tick Tok was hanging around 25,000 fans.
I found that this was because, the new apps would have so many updates. They would inform you with push notifications, telling you about those updates each time you open the APP. Then, If you make videos using those updates in your video you would get more traffic as the APP pushes more eyeballs to your page. For example, ‘new photo reel update’; Simply pos photos using the APP’s new ‘photo reel’ posting functionality and get way more traffic for free. This is because the APP team are trying to test their new functionalities. Always try the new stuff.
You’d be missing a huge untapped market here in China. You don’t need to speak Chinese to have a try, there are plenty of auto speech to text translation APPs you can use whilst editing! Comment below if you’d like me to make a video on the editing process. Once you get past the ‘It’s chinese though, how do i use it’ entry barrier, you’ll be flying. Sometimes, if i can’t read something i use screenshot translation APPs, no problem. Be open minded! The new apps on the market which are coming out in China are growing so quickly, and there is still so much room to grow. Just look at the growth rate between 2021 and 2022 on Little Red Book below, compared to Instagrams 3.7%. Or other new APP on the block clubhouse, which is now down 60% of it’s peak in 2021.
Thanks for checking out this quick article, would love a comment below to get an idea of what other China social topics readers would like to learn about.