Influencers are people who manage to hold a large amount of authority when it comes to brand marketing as they are more trusted by the public than brands’ sponsored advertisements and celebrities. There are 3 types of influencers, Top influencers, Micro-influencers, and Nano influencers.
Top influencers are those with more than 100k followers and are well-versed with their niche, adding, that they are also known for their massive reach. As for Micro-influencers, the number of their audience is from 10,000 to 50,000 followers at best, however, they are well graded for their knowledge and opinions. Lastly, Nano Influencers are newbies with 1,000 to 10,000 audiences at most, still, their content holds impact and can work wonders for a brand.
Knowing which influencers to collaborate with is a crucial step in creating a successful influencer marketing strategy. Every influencer marketing campaign involves a process wherein marketers need to first find the right influencers. In this blog, we will help you in your search.