How to Become an Influencer: 9 Steps to Becoming a Powerful Social Media Influencer
Who is a Social Media Influencer?
Usually, a social media influencer uses the leverage of networking, communication and information dissemination, and social-relation skills on media platforms to engage an audience online. The sole aim is to gain attention and control traffic for desired specific actions/purposes — Most times, the purpose is for marketing, networking, call-to-action, and inducing, among others.
Becoming the tool of the very influence…
As a part of mainstream marketing tactics, networking is a primary human resource essential for sales and audience conversion. This operation used to be for an elected few brands or agencies, but it is no longer that way. You can be the sole powerful influencer that any brand needs. All you need is to use some highly-converting social media influencing tools.
Almost every primary industry has seen a rise in influencers. Most social media influencers on Instagram and Facebook became what they are by intentionally building. You’ve got to learn the steps to build a robust social media influencer if you also seek to become one.
Mainly, influence is aimed at getting conversions for sales and patronage. A social media influencer will pool crowds and gain their solicited attention. However, a robust social media influencer will not only pool a crowd but also trigger the crowd into a purposeful action!
Have you ever wondered how you could be that powerful as a social media influencer? Here are 9 easy progress steps to follow and become a powerful social media influencer.
- Select your Niche/Sales Point
Many brands leverage social media platforms on a steady look-out for potential customers. Most brands now use social media influencers, and this has become more prominent than ever before. They employ the service of powerful influencers more. Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domains. So, as a social media influencer, you must pick your track and run. Choose a category or a selection of brands that you want to use as a point of influence on your target audience.
As a social media influencer, you must conduct periodic research on your niche and post relevant content in your chosen interest area. So, choosing something you’re passionate about and will enjoy spending your time on as a niche to influence is essential.
2. Build a noteworthy identity/profile on Social Media Platforms
Whether you dwell on a particular social media platform or intend to sweep through all social media channels, ensure that your identity is not mismatched or somewhat confusing at first sight anywhere you pitch for an audience. An ambiguous title can become a compromise to a powerful social influencer’s identity. However, a detailed but succinct profile-befitting identity should appear on all your social media handles (or decide to use) to engage the audience.
You must get on a business account to become a powerful social media influencer. This opens up a lot more options. Most platforms like Instagram, Twitter, and Facebook have the option to create a business account in the profile settings.
Your bio/description is the first thing anyone sees when they visit your profile. This is the first point of contact (alongside your profile image) with your potential audience. Therefore it is an integral part of making a great first impression. Your bio should be able to tell your story engagingly. It should also provide all pertinent information, like your full name, location, contact details, and niche.
You may choose a household name that tags with your influence niche (e.g., on Instagram, your handle might come in handy as ‘@Vogue_modella’ or thereabout if you intend to influence a vogue enterprise or a fashion marketing business. It’s like a campaign with a wrong title; it will unnecessarily go to more wrong audiences.
3. Know your Audience
Ideally, you know the receiving end of all your character influence. If you have to deal with several audiences, you could throw in a review or comment on responsive content that gives you a scope of the status and ideology of some of your chosen audiences. For example, if you canvass for a food and nutrition niche, a review invokes content such as one of this nature; “What are your basic diet rules?”
Most social media platforms have built-in analytics tools that provide insights about your current and wavered audience. Twitter Analytics, for example, provides insights into your current followers’ interests, genders, locations, etc. With this information at your fingertips, you should tailor your content to suit your audience.
4. Create your content tone identity (Your Message, Your communication style)
You ought to know that there is a voice behind every address in communication. The audience you solicit for their attention wants to know whose voice they heed. Are you convincing, persuasive, appealing, instructive, interactive, directing/guiding, or training in your communication tone?
The content you put out there on any social media platform about any artifice that demands sales conversion will need one unique tone or a combination of several among these tone examples. How you win more souls with your content depends on the consumption mode of your content tone and the nature of acceptability by your given audience. If you profess in brand identities/models that often require exposition, you need to give room for enough exposition and guide on the identities in your advertorials and engaging content. You should not be dismissive of what needs more regard.
5. Pool Responsive Followers, Be prolific (e.g., on Instagram and Twitter)
Once you have chosen your online channels, get people to follow you on your Instagram or Twitter handles, like your Facebook page, or add them as friends. There is a vast essence for turning in responsive followers who can retweet and add more traffic to your handles. Commit to many followers who are fan enough of your dispensation and attract more audience through them as you engage them. You have to be prolific enough to win most of your audience over. Once you have winsome content and a good tone of delivery, you can mark some audience by being consistent and prolific. Don’t always take periods off your handles without any piece of engagement else. You must rebuild your fame every time and always persuade the supposed committed audience to subscribe.
6. Engage followers/audience with relevant and germane information
You have to develop a content strategy and use a sort of blend in content features, preferably the ones that your audience will most like.
Most social media influencers keep their feeds about their chosen field of interest like food, travel, fashion, beauty, etc. Such influencers don’t mix posts about their personal lives with their niche posts and keep their content focused only on their niche.
This translates to the idea that a food influencer might post recipes, photos of restaurant visits, reviews, and even brand promotions about some unsolicited brands on his/her (more likely her) feed.
Some influencers prefer to mix in some content from their individual lives. This is to connect with their audiences better. Adding posts about their day-to-day lives helps the most potent social media influencers appear more authentic and relatable. This strengthens their connections with their audiences.
No matter what content strategy you choose, make sure to make it broad enough to accommodate future brand collaborations. Your sponsored posts should be able to fit naturally along with the rest of the content you post. You can add reviews as a regular feature in your feed to make way for paid review opportunities that you may get later.
Also, you can chip in on controversial topics or trends to create a debate and vote on opinions. NEVER give misleading or false information on the ground you intend for controversy. This could tarnish your credibility and trust badge.
7. Be Consistent with Information
Don’t give erroneous information about products or services that you sell from your point of influence; instead, authenticate any piece of information that you’re provided with by brands before you go ahead and disseminate. The power of a robust social media influencer is that his information travels far more miles than he can recant with a single track. Give valid and attested information ALWAYS!
8. Sell more of your niche’s sales-point
A unique selling point for a brand X over other analogs could be a single feature that might have been accorded a testimonial by the concerned audience. So, as a social media influencer, a powerful one at that, you need to capitalize on this. Blow your most congenial horn and ring the loudest bells you’ve got. With these special effects and the harmonized affirmation from several audiences who are familiar with it, you stand a chance to attract more audiences.
9. Let Brands Know what you’ve got (Open to Collaborations)
The final step towards your quest to become a powerful social media influencer is to announce it to the world. Let the right people with established domains in your niche know you exist.
You must come out and declare yourself an influencer interested in brand collaborations.
You can do this by writing in your bio or description that you’re an influencer interested in collaborations.
You should provide contact details for potential clients, giving them an easy way to connect with you.
Another way to do this is by doing your outreach. Engage brands in your focal point. Do this by messaging relevant brands with a pitch on what you can offer them.
It is best to design an outreach template that you can use to reach out to different brands, as that can save you a lot of time.
There are several influencer platforms where brands and influencers can find each other. You can also use those to find brands in your niche looking for collaborations.
These are some of the more direct ways to look for brand collaborations. An indirect way is to tag brands and mention them in your posts about their products.
Create a name for yourself and build a lasting network with brands in your niche. This might not yield tangible results at the first strike, but it will help you form long-term brand associations that might lead to more extensive future collaborations.
By: Imole Peter (2021)