The most recent innovation that has changed the face of digital marketing is influencer marketing. It was formerly an experimental channel, but over the past several years, it has grown tremendously. Understanding how to maximize it is the key to success because it is now a cornerstone .
Influencer marketing is human-centric.
How can artificial intelligence (AI) ever be used for influencer marketing?
Surprisingly, influencer marketing is becoming more data-driven and scientific as a result of the interaction between humans and AI.
Users don’t really care if their favorite influencers are real people or not. If influencers powered by AI are good at delivering stories, there’s no reason they can’t win people over just like human influencers.
That is the extent of the influencer marketing sector’s evolution since the development of AI.
According to the International Data Corporation (IDC), by 2024, industries will spend up to $ 110 billion on AI consulting. To date, monetary investments in AI have already approached the $50 billion mark. One of the most innovative and newest ways to use AI today is implementing AI in influencer marketing.
Recently, influencer marketing has entered the entire advertising industry. Due to the success of its social media marketing campaigns, it has established a solid reputation. Every day more brands and businesses are making investments in influencer marketing efforts. With its cutting-edge strategy, it has continued to advance in the field of marketing and advertising.
Since influencer marketing has become increasingly popular, numerous research has been conducted, yielding some intriguing data.
- 86% of women consult social media before making a purchase.
- A whopping 49% of consumers rely on recommendations from influencers, and 40% have bought something after seeing it on Twitter, YouTube, or Instagram.
- For every dollar invested, influencer marketing efforts return $5.78.
- By 2022, the influencer marketing market is anticipated to grow to $13.8 billion.
We need an influencer with the correct brand affinity and narrative talent if you want your brand’s content to stand out on crowded social media platforms.
This gets us to the main challenge that 61 percent of marketers are facing: influencer discovery.
There are hundreds, if not thousands, of influencers in every important area, many of them are merely bots or bogus accounts. So how can you assess the validity of an influencer?
It is hard for us humans to manually search through their profiles to determine their participation and credibility. It could be expensive for you to hire an influencer marketing agency for an audit.
AI-powered influencer marketing solutions are now available. These technologies can quickly evaluate thousands of profiles. They can gather and integrate vast amounts of data from several touchpoints since they are equipped with big data functionality. For each influencer on your radar, they can even develop thorough personas so you can compare them side by side.
AI systems with predictive analysis capabilities can choose successful content creators even before they start producing material for you. Thanks to their persona-building skills, they are able to comprehend your audience even better than you do. Additionally, they continue to “listen” to audience sentiment across platforms and keep an eye out for warning signs in mentions of your brand.
They can forecast almost exactly how your audience will react to a piece of content using these insights. A system that can detect a brand-influencer mismatch from a great distance is created when you combine that superpower with their accurate influencer evaluation.
You can identify influencers who have false followers with the aid of some potent technologies, such as trend HERO. As a response, you may stay away from them and work with real influencers that can help you advance your campaign.
The best thing about using tools is that you can do it without worrying about subjectivity or prejudice. Similarly, AI-based systems only evaluate influencers objectively based on real facts and past trends. You are then able to make data-driven decisions confidently.
Another hazy area for marketers is the measurement of campaign performance. Without knowing its ROI, they have been utilizing influencer marketing for years. As a result, they have struggled to defend their spending in front of management.
Think again if you believe copying successful influencer marketing efforts would ensure success and lock in ROI. The strategy may be disastrous given the erratic nature of social media users.
Influencer marketing tools powered by AI can be used in this situation.
These technologies have incredible accuracy for predicting campaign ROI. They can even look more closely at each influencer’s overall and post-by-post performance. These tools can forecast your campaign and influencer performance even before you launch it by using prior campaign data.
The ROI of brands and marketers using AI to power their influencer marketing is gradually increasing . In addition to providing them with the knowledge to support their decisions with data, AI systems can also help them save time and resources by automating routine processes. You’ll probably agree by now that AI is significantly altering the course of marketing.