Recently i got engaged to this lovely Lady who is an artist/illustrator/Graphic designer an much more, An Thanks to our super sweet courtship period i was introduced to Long hours of video calls, an now she is seeing me day in and day out, So being a Guy with zero fashion sense, an she being very well informed, we had good number of discussion on which cloth i need to stop wearing, and this made me realised that i need to level up on my clothing, The brands i wore were not very well know an i had no issue with it, but thanks to my girl i had to know the difference between a branded clothing and the non branded one, Price tag of-course is one difference but That Label on the cloth also ‘meant something’, That Label catches eyeballs everywhere, And that label is what Marketing is all about.
Now i know, the question’s you will be having, That this lady you engaged to is Influencing you to wear branded cloth, she’s putting this idea of Better Brand is better lifestyle, in your head !
But the real question is, Is she doing it or something else is into the play, when i dig into this, the answer lie into one key aspect which is MARKETING of brands.
And This Triggered my curiosity of finding out more about this marketing side of the brands i started explore whole concept of marketing, My brain busted in questions, what goes into marketing a brand/product ? and why does marketing even exits ? How marketing can help creating sustainable business or wealth creation? how does brands are created ? like you, even i wanted to know all about this ! That’s when i started to learn more about it and To define marketing in my own words. And this is What i learned about Marketing.
Marketing is about showing people the story behind brand or the product, its a way of connecting people to the product or service, its not about creatively manipulating people but An actual science that goes behind it.
Marketing begin even before creating the product, this implies that marketing start with understanding the customer an their needs and finding right Market fit for them,
Marketing is about building perception, finding right narrative for brand building will make it relevant,
Building of trust is important in any relationship and for business to build its brand one of key component is Trust Building, this can be achieved through Marketing and its component, The strongest trust source is Word of Mouth Nothing enhances a brand loyalty more than Word of mouth,
Given my fiance’s words i went and explored the collection of Zara and it turned me into their collection explorer, even though i never bought any stuff from them yet there is trust building happened with their products collection and may be in future i may become their customer. This is how it became a trust-able brand in my head.
With this understanding of Marketing my curiosity dipped me into exploring the means of marketing how do Product or Brand Name reach their audience.
Typically Traditional marketing which are Radio Ads,Paper ads or tv ads having wider reach to audience around 800 million in India alone, they are used when the product are more generic,And product that are for masses and require consistent trust building channels,
Then there is Digital Marketing with the explosion of internet this medium is overtaking the traditional medium, with digital marketing targeting the right audience have become a more accessible, And higher engagement with your audience is possible and with the right strategy even return on investment can be calculated through this medium which traditional marketing find difficult to offer
With Brands Penetrating the digital medium on a level that is astonishing, i came across this amazing framework called CATT Funnels which is Wealth=n^catt
This funnel show how you can create Brand and hook the audience in your funnel using digital medium and content to create a cycle for brand building, hence creating wealth for your brand.
Content is the king, is the new mantra in this digital age, with content creation one can build an audience for their product, Integrating digital marketing with content can produce result in brand building an also producing direct sales for product and services
While exploring digital market, i realised how different channels are integrated to build sales and trust in consumers, with content being at the core, brand forms a perceptive an use social media channels to reach and connect their stories and by using search engine optimisation they drive their audience to the brand or product which ultimately convert in sales and hence Brand building.
Content is such a strong medium that individual are becoming influencer thanks to the digital era and are now riding on their personal brand, This personal brands are becoming so influential that they can trigger trends on Digital medium, Personal Brands have very strong bond with their audience and this create MASS TRUST , there is this blueprint in building MassTrust
This is the cycle of Mass trust, where an individual startup with an idea, grows through that idea and learn an master that niche, then create content in that space, which intern help in building a brand, once the brand is established consultation or collaboration begins to rise, which give them expertise in that space, And a trust in the audience is formed once that happens, Mentorship or influencing begins where more and more people want to be an audience and the cycle repeats.
In this exploration of Marketing of brands i realised how personal brand influence the other brands in make their content strong and making their product and service reach wider audience. So when i see my fiance sharing with me the influencers pick of clothing and how they are suggesting how to form a collection i see the fine strategies a brand has created to Market their product that reached me through word of mouth.
This curiosity is trailing given i am an entrepreneur an always looking into the to creating product and services, i was impressed with Marketing strategies used to reach me, and hoping to learn more about them.
Do comment and let me know do you find these strategies and content relatable, do you see the any of the above pattern followed by any brands around you. and do you think we can also use above Marketing medium to bring in our own brand in this world.
Thanks for reading, do share with other and see you in the next one.