Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

How DICK’S jumped in to help female athletes with viral tweet

admin by admin
December 4, 2022
in PR


Dick's Sporting Goods logo

When it comes to equality, today’s athletes still face disparity. From equal pay and field time to access to equipment, more work still needs to be done to close the gap.

Gender equality is always top of mind for DICK’S, which is tuned in to current events and moments that may present opportunities to act as a game changers With help from cultural agency 160over90, DICK’S employed a no-cost strategy to address the gender gap by insert its brand into an ongoing conversation.

 

 

It all unfolded during the NCAA March Madness basketball tournaments when videos illustrating the drastic differences between the equipment in the men’s and women’s weight rooms went viral. The footage depicted the ample, state-of-the-art equipment for men versus a scant rack of free weights and yoga mats for women.

In an effort to help level the playing field, DICK’S offered equipment to the women’s facility. When the NCAA failed to respond, DICK’S tweeted a photo of the equipment, which was ready to ship out. The tweet triggered a firestorm of press coverage and social engagement.

The 160over90 team furthered the conversation by conducting national and local outreach. After pitching the Tweet to the media, it secured 42 placements and nabbed 1.1 billion media impressions. Coverage appeared in TODAY, TODAY in L.A., ESPN, Fortune, Business Insider, USA Today, HuffPost and beyond.

Melissa Christian, DICK’S vice president of Global Brand & Category Marketing, was interviewed on ABC. Sports columnist Christine Brennan, NBC News host Stephanie Ruhle and others were quick to praise DICK’S response.

Although the NCAA ultimately declined DICK’S offer, the publicity prompted the NCAA to act. It collaborated with a local vendor to secure equipment for its female athletes. By jumping in on the conversation, DICK’S was deemedin the Social Listening and Real-Time Response category of PR Daily’s Social Media & Digital Awards.

COMMENT





Source link

Previous Post

How to improve potential customers’ first reactions of your business

Next Post

Gautam Madhavan, of Mad Influence, on building the largest creator economy in the world. | by Neil Patel | Dec, 2022

Related Posts

PR

The Daily Scoop: The NFL objectifies Joe Burrow on social media and fans are split

by admin
September 22, 2023
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future
PR

The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future

by admin
September 22, 2023
PR

The Daily Scoop: Companies face comms crisis as cyberattacks cause disruptions

by admin
September 21, 2023
Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers
PR

Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

by admin
September 21, 2023
PR

The Daily Scoop: ‘Corn Kid’ helps Green Giant breathe new life into old brand

by admin
September 20, 2023
Next Post

Gautam Madhavan, of Mad Influence, on building the largest creator economy in the world. | by Neil Patel | Dec, 2022

Recommended

Elon Musk Says Fight With Zuckerberg Will Be Livestreamed On Twitter

August 7, 2023

Trabalhos com influenciadores. Durante minha atuação como Community… | by Portfólio – Raphael Goto | Dec, 2022

December 23, 2022

Social Media Would Be Better If It Wasn’t So Political

March 17, 2023

2023: The Year of Personalization, AI, and Voice Search in Digital Marketing | by Pranit Malhotra | Jan, 2023

January 8, 2023

DOJ Got Search Warrant For Trump’s Twitter Account In Jan. 6 Probe—And Twitter Fined $350,000 For Missing Deadline

August 12, 2023

How to Discover the Perfect Micro Influencers in Your Niche?

February 15, 2023

© Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.