Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home Social Media

LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands

admin by admin
December 8, 2022
in Social Media


LinkedIn has announced some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners.

First off, LinkedIn’s expanding its Group Identity audience targeting option to all ad types.

Originally launched with selected partners last year, Group Identity enables you to target your ads based on LinkedIn data points.

As explained by LinkedIn:

“With Group Identity, we’re leveraging our first- and zero-party data, such as title, seniority, industry, interests, etc., to help you reach buying committees, measure your campaign performance, and optimize towards the objectives that matter to your business.”

So you’re essentially putting more trust in LinkedIn’s system to get your ads in front of the right people, based on first-party attributes, as opposed to honing in your audience targeting through more specific, manually selected qualifiers.

And it could be effective – LinkedIn says that Group Identity based campaigns have seen a 37% higher average click-through rate on group-delivered campaigns across channels.

Again, it puts more trust in LinkedIn’s automated targeting and reach focus, but it may be worth considering once it’s available in your ad set-up options.

LinkedIn’s also testing more ways to integrate your first-party data, via an updated Conversions API, which will enable advertisers to feed their conversion data direct into LinkedIn’s system.

“We’re also continuing to invest in privacy-enhancing technologies, such as clean rooms, to enable you to gain actionable insights and advanced measurement in a secure environment.”

Finally, LinkedIn’s also launching On-Device Experimentation for its Brand Lift and A/B Test tools, which will enable ‘randomization and attribution to be processed via a virtual device’, providing another way to assess ad performance while also maintaining user privacy. 

Like all platforms, LinkedIn has been faced with various challenges on the data privacy front, from EU data provisions to Apple’s iOS tracking update, coming shifts on cookie tracking, etc.

Within this, LinkedIn’s working to evolve its tools to suit the modern market, and these new solutions will add to its expanded offerings to help maintain ad performance.

You can read more about LinkedIn’s latest targeting updates here.



Source link

Previous Post

New Instagram Update Reveals The Secret Reasons Your Posts Aren’t Being Seen

Next Post

How to Grow Your Email List with Instagram? Here’s 7 Tested Ways

Related Posts

A Quick Overview of SMART Goals [Infographic]
Social Media

A Quick Overview of SMART Goals [Infographic]

by admin
February 6, 2023
Social Media

Proper Business Budgeting – Social Media Explorer

by admin
February 6, 2023
Social Media

Getty Images Sues AI Company Over Hideous Frankenphotos

by admin
February 6, 2023
17 Content Options for Each Stage of the Sales Journey [Infographic]
Social Media

17 Content Options for Each Stage of the Sales Journey [Infographic]

by admin
February 5, 2023
Social Media

Social Media Has An Answer For Everything – Unfortunately Many Are Conspiracy Theories You Shouldn’t Believe

by admin
February 5, 2023
Next Post

How to Grow Your Email List with Instagram? Here's 7 Tested Ways

Recommended

Best NFT marketing tool in 2023. founderofsmm.com | by Kothiyal Official | Jan, 2023

January 21, 2023

18 Jokes Elon Musk Stole From His Fans On Twitter

February 5, 2023

How to Identify Your Instagram Target Audience and Create Customers

December 6, 2022
6 Ways to Make Your Influencer Product Seeding a Success I Traackr

6 Ways to Make Your Influencer Product Seeding a Success I Traackr

November 29, 2022
Best Beauty Advent Calendars of 2022 I Traackr

Best Beauty Advent Calendars of 2022 I Traackr

December 13, 2022

Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

December 24, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.