Small Shop News 11/28/22

Updates

1. TikTok is testing its long awaited in-app shopping feature
2. TikTok provides guidance and ad credits to SMBs for small business saturday
3. YouTube announces holiday shopping showcase as it works to maximize its commerce opportunities 
4. Retailers’ holiday discounts are steeper this year, CFOs say 
5. Black Friday ecommerce revenue hits new heights – but how high?

Juicy

1. Heads up, BeReal users: you may be revealing more about your location than you think 
2. How Facebook designed the like button – and made social media into a popularity contest
3. Cyber Monday online sales may hit new record of $11.6 billion 

Knowledge

1. Retail distribution strategy: sell where your customers shop 
2. The retailers guide to POS terminals 
3. What is Reddit, and should your brand be using it?

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