Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

Why Antarctica is everywhere, Instagram gets Notes and more

admin by admin
December 14, 2022
in PR


Penguins in Antarctica


Big, chilly waves, the theme song from “Titanic,” and ice camping with Taylor Swift’s “Snow on the Beach” soundtracking images of snow-blasted sleeping bags—it’s beginning to look like a lot of Antarctica on TikTok recently, with influencers sharing videos of Drake Passage boat rides and other icy adventures.

What’s going on? Vloggers Natasha Alden and Alyssa Ramos note that the travel season in Antarctica is brief, as NBC reports, and that although the region’s tour outfits previously targeted older travelers, younger influencers (and their sizable, highly engaged audiences) now seem like the right ambassadors for the southernmost continent.

 

 

Why this matters. You may know your audience to a T, and good for you. Feeling confident about target demographics helps create better informed, optimized content and messaging. But every so often, it helps to take a look around and see if the landscape has shifted. If Antarctic tour operators had stuck with their original audience, not branching out to a new generation of travel influencers, they’d have missed out on a lot of great PR (not to mention cute penguin content).

Nobody’s loving Twitter instability these days

Capterra released data on how companies are navigating Twitter’s unsteady waters right now, from marketing to verification and viable alternatives.

From Capterra: By the numbers

60% Percentage of verified companies polled who say it would hurt their business to  lose verified status on Twitter. And yet companies say they’re more willing to pay for better content promotion (58%), better user targeting (56%), and security features (43%) before verification (41%).

2 out of 3 Current Twitter advertisers polled who say advertising on Twitter feels too risky for their brand at the moment.

3 out of 4 Capterra respondents who think a Twitter shutdown would cause a marketing exodus to other platforms, including Instagram (76%), Facebook (75%), and 

TikTok (60%). 38% Nearly one in four respondents think hate speech on Twitter is going to get worse over the next six months. (And 35% are worried that misinformation will grow in that same timeframe, too). 

Why this matters. If there’s a communication consensus here, it’s “hedge your bets.” You’re not alone in any misapprehensions about Twitter’s topsy-turbulence, or wondering how this might affect audience relationships. We’re in this together, and critical mass is a major factor in any social platform’s viability. (One stat we found steadying is that 3 in 5 marketers think Twitter is now headed in an overall positive direction.) In the meantime, stay informed, connect with your PR colleagues, and be open to emerging alternatives. 

Instagram gets Notes, other sharing features

Tech Crunch reports that Instagram has introduced new features to help people stay in touch with their IRL contacts, helping quiet algorithm and recommender noise.

From Tech Crunch:

Of all the new features being announced, Instagram Notes is perhaps the most interesting as it adds a way to communicate with others publicly, using just text. While that’s obviously reminiscent of a platform like Twitter, the current implementation has a much different user interface. In Instagram, users can leave notes by going to the top of their inbox, then selecting the followers they follow back (aka mutuals) or others from their existing “Close Friends” list. They’ll then type out the note itself using 60 characters of just text or emoji. The note will appear at the top of friends’ inboxes for 24 hours and replies will arrive as DMs.

Why this matters. We see these Instagram adds as an overall plus for PR, because a more positive user experience will mean that people will linger on the platform to enjoy their community. It does create a new impetus for communicators: quality and authenticity count more than ever, and the goal will be to have users consider your account can’t-miss content and part of their inner circles. Stay tuned, too — the NYT reports that Meta (which owns Facebook and Instagram) is toying with the idea of slicing off Instagram Notes to become its own thing and a potential Twitter alternative. 

Moving still images

NPR published a beautifully illustrated report of what it’s like to work at a hospital during the holidays — with the World Cup on. It’s a reminder to communicators that genuine shared interest can be a bridge to better relationships between audiences. 

A cartoon from NPR

A cartoon from NPR

From NPR:

Hospitals can be lonely places as the days grow cold and long — especially during the holidays, and especially during a third pandemic winter. But this year cartoonist and physician Grace Farris, who works as a hospitalist in Austin, Texas was surprised and delighted to find her patients and colleagues rallying around a new sort of holiday spirit and connection — sparked by this month’s World Cup soccer play-offs.

Why this matters. When you’re on autopilot, communication can become flat and transactional. We love how these medical professionals were able to establish better two-way communication with patients by opening the door to their own experiences, insights and feedback. 

It’s a great lesson for PR pros too. What opportunities for enthusiastic connection lie between you and your communities? How might you create communication channels that better value what your audience might be trying to share with you? (And something for your back pocket: unconventional content like comic storytelling can help break through the constant photo/video noise.)

COMMENT





Source link

Previous Post

2023 state of experiential marketing study forecasts industry trends for the year ahead

Next Post

How A Solopreneur Used Influencer Marketing to Reach the iOS Top 100 List | by Max Albert | Geek Culture | Dec, 2022

Related Posts

PR

How Southwest hurt perception of airlines, Twitter sees what sticks and more

by admin
February 6, 2023
2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead
PR

2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead

by admin
February 6, 2023
PR

6 questions with: Laura Brusca of Forbes

by admin
February 5, 2023
Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?
PR

Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?

by admin
February 5, 2023
PR

The Friday Reporter: Leah Askarinam from Grid News

by admin
February 4, 2023
Next Post

How A Solopreneur Used Influencer Marketing to Reach the iOS Top 100 List | by Max Albert | Geek Culture | Dec, 2022

Recommended

17 Content Options for Each Stage of the Sales Journey [Infographic]

17 Content Options for Each Stage of the Sales Journey [Infographic]

February 5, 2023

Your Employees Might Be ‘Quiet Quitting’ On Social Media. Here Are The Signs

November 27, 2022

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

November 26, 2022

How to Nail YouTube Competitor Analysis in 2022 (Steps & Tools)

December 13, 2022

Meta’s Updating the Terminology for Accounts Reached within Ad Campaigns

January 22, 2023

10 Instagram Marketing Strategies To Help Make You 6 Figures

December 9, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.