In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand, especially when given a reason to. When considering most college programs take at least 4 years to complete, this is enough time to build a fruitful relationship that lasts long into a college student’s adult life.
However, first, you need to develop a good strategy for reaching students with marketing. Whether you’re part of a marketing team or run a business, this article is for you as we take an in-depth look into the top 5 marketing strategies to reach students this Christmas holiday.
Best marketing strategies to reach students this Christmas
During the Christmas holidays, you’re more likely to find businesses offering discounts on their products to make as many sales as possible. However, while this approach is good, it can be considered better to target the student consumer group as they have a healthy population and are more likely to become loyal customers afterwards. For example, there are Christmas gifts for students that you can consider selling during this festive period. So, with that in mind, here are 5 of the best Christmas holiday marketing strategies to use when trying to reach students:
1. Have active social media accounts
Social media is one of the popular ways students interact with each other. Research has shown that students spend a significant portion of their time on social media, so if you want to reach as many students as possible, you should ensure your business has an active social media account. Creating an account on any of the popular platforms shouldn’t take more than 5 minutes. As a company, your job lies in making your accounts relevant and interesting for your target audience. This will require you to conduct some research, but it’ll likely be worth it.
2. Use free trials to your advantage
Many students are on a tight budget, and when you consider the abundance of services they are offered daily, you might understand why many students are hesitant to try out a new paid service. However, you can make this decision easier by offering free trials. Once hooked on your service, the student customer is less likely to try another service. Also, students talk, so a happy student will likely bring another customer to your doorstep.
3. Offer targeted discounts
Offering discounts is another nice way to gain students’ attention, especially when these discounts are personalized. For instance, you can have Ads that offer students of a particular school discount on their first 5 orders on your website. By specifying the school and establishing how long the discount will last, you can create a sense of urgency and get more students to try out your services. You can also offer special holiday discounts. You will, of course, need to be convincing with your advertisement, which is why you might want to use LetsGradeIt online writing service reviews to find the best writers to create your email copies. This website has many unbiased reviews that can help save you time and money in finding the right online writing service for your needs.
4. Reach out to student ambassadors
If you have been in business for a while, you should identify your loyal student customers. This might be through email or in person, depending on the nature of your services. You should aim to learn what they like about your service and use their feedback to identify areas of improvement. You should also aim to recruit them as ambassadors since, as they already like your service, they would find it easier to speak passionately about your business when reaching out to other students.
5. Host student events
With how stressful academic calendars can get, it’s no surprise students appreciate breaks from studying. Whether at a holiday party or competition, you can reach many students by associating your brand with such events. You might decide to sponsor them or be one of the hosts. Depending on the services you offer, you can use such events to advertise your products.
Christmas holidays are one of the best periods for businesses to reach as many customers as possible. While some brands’ marketing strategies might be generic, there’s a lot to gain from targeting students as consumers. Many strategies can be employed, but the 5 mentioned in this article are among the best, so make sure to try them out this holiday season.