How YouTubers use NFTs to grow their online communities? | by Kaan C | Dec, 2022

We are happy to share a Q&A with one of our customers who is a successful YouTuber and actively used an NFT strategy developed with our W3 Global Advisors Team to grow his Youtube channel.

Q: Hi, Alex! Thank you for agreeing to this interview. Can you please introduce yourself and tell us a bit about your YouTube channel?

A: Hi, thanks for having me! I am a YouTuber and I run a channel with 580.000 subscribers that covers topics related to the intersection of technology and art. I create videos that explore how technology is changing the way we create, consume, and experience art, and I also share tips and tutorials on how to use different technology tools to make your own art.

Q: Recently, there has been a lot of buzz around the use of non-fungible tokens, or NFTs, in the online art community. Can you explain what NFTs are and how they work?

A: Sure, NFTs are a type of digital asset that use blockchain technology to verify their authenticity and ownership. Unlike traditional digital assets, like a JPEG image or a MP3 file, NFTs are unique and cannot be replicated or duplicated. This makes them ideal for representing digital art, collectibles, and other one-of-a-kind items.

Q: Interesting. How can a YouTube creator like yourself use NFTs to engage with their community?

A: There are several ways that a YouTube creator can use NFTs to engage with their community. For example, you could create unique digital art or collectibles and offer them as rewards for your top supporters or as part of a contest or giveaway. You could also use NFTs as a way to offer exclusive content or experiences to your most loyal fans. The possibilities are really endless!

Q: That sounds like a great way to offer something unique and special to your community. How can a YouTube creator actually create and sell NFTs?

A: To create and sell NFTs, you will need to use a platform that supports NFTs. There are several platforms out there, such as OpenSea, Rarible, and SuperRare, that allow you to create, manage, and sell your NFTs. You will need to sign up for an account on one of these platforms and follow their instructions for creating and selling your NFTs.

Q: Great, thanks for explaining that. Do you have any tips or advice for YouTube creators who are interested in using NFTs for their channel?

A: My advice would be to start small and experiment with NFTs to see how they can benefit your channel and community. It’s also important to do your research and understand the risks and potential rewards of using NFTs. And most importantly, have fun and be creative! NFTs are a new and exciting way to engage with your community, so don’t be afraid to try something new and see how it goes.

Q: How can YouTubers use NFTs to grow their online communities?

A: There are a few different ways that YouTubers can use NFTs to grow their online communities. One way is to create and sell NFTs of their own artwork or other creative content. This can help generate revenue for the YouTuber and also give their fans a unique and collectible way to support them and show their appreciation for their work.

Another way to use NFTs is to offer them as rewards or incentives for certain actions within the community, such as reaching a certain number of subscribers or contributing to a community project. This can help foster a sense of exclusivity and reward loyal members of the community, which can help encourage engagement and growth.

Finally, YouTubers can also use NFTs as a way to showcase and share their creative process with their audience. For example, they could create a series of NFTs that document the development of a piece of art or show behind-the-scenes footage of their creative process. This can help deepen the connection between the YouTuber and their audience and also provide valuable insights and inspiration for others who are interested in creating their own art.