Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

Embracing the metaverse: A bold way to improve customer experiences

admin by admin
December 29, 2022
in PR
Embracing the metaverse: A bold way to improve customer experiences


There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays on our real one.

While companies currently interact with customers via multiple channels—mobile devices, desktop computers, email, social media and chatbots—the advantage of the metaverse is that companies are now able to create immersive and interactive experiences for customers, which potentially makes the metaverse a game changer.

What those advanced interactive features will look like is still under development

What we do know, according to IDC analyst Ramon Llamas, is that they’ll be available across devices. “That includes via VR/AR glasses, smartphones, tablets and PCs, chat rooms with video, but also probably via up-and-coming things like holograms, digital signage, digital assets, and digital content.”

The metaverse creates compelling opportunities for many industries to engage with customers. Yet it’s important to realize that we’re in the early stages of this new world with much of its potential still to come. While much remains unknown, it is clear that in order to reap the benefits that the metaverse offers and to strengthen the relationship that companies have with their customers, focusing on these three primary areas when building strategies to prepare for its utilization.

Create superior customer experiences

The metaverse promises businesses many new opportunities to expand their existing customer channels via VR/AR, virtual worlds, holograms, digital assets and content, and more. Creating new channels to connect with customers—channels that promote two-way engagement—is critical.

Companies that are building strategies that leverage the metaverse should think outside the box to stretch the boundaries of conventional thinking about customer engagement and to create better customer experiences (CX). As David Truog, a Forrester Research principal analyst points out, “The world is a 3D place—or 4D if you include time. It’s not a 2D experience, and in fact, 2D experiences feel kind of artificial. There are many experiences that benefit from three-dimensionality, from touching and manipulation, where the metaverse will be appropriate.”

Develop personalized, immersive experiences

Customers appreciate a wide range of channels for interacting with businesses, and they increasingly expect these to be personalized and immersive. For companies to engage customers where they live and spend time, new strategies must be considered in order to increase revenue.

Focus on building trust

While most people would say that the advances in digital technologies and the growth of the internet have changed our world for the better, there are still many dark corners of the digital universe that concern consumers. To overcome safety and privacy issues, companies must first tackle security and identity management challenges in order to build trust into their metaverse interactions. In fact, a 2021 report found that more than half (52 percent) of adult social media users consider a platform’s privacy and data policies an “extremely impactful” part of the decision to interact with ads or sponsored content.

Building the level of trust needed to secure customer loyalty requires technical expertise in encryption, identity management, access management, and the capability to communicate these policies and practices to customers. Doing so will go a long way toward gaining trust, leading to increased engagement.

What the future holds

While projections about the metaverse predict unlimited opportunities and customer engagement, much is yet unknown. Now is the time for companies to invest resources in the metaverse to find, develop, and at times discard the most engaging or unworkable customer environments. Expanding the boundaries of creativity and being willing to fail will only lead us to a more promising, digitally-enhanced future.





Source link

Previous Post

4 Steps to Make Any New Adtech Initiative a Success

Next Post

Top stories of 2022: Before your brand posts on social about 9/11, read this

Related Posts

PR

How Southwest hurt perception of airlines, Twitter sees what sticks and more

by admin
February 6, 2023
2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead
PR

2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead

by admin
February 6, 2023
PR

6 questions with: Laura Brusca of Forbes

by admin
February 5, 2023
Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?
PR

Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?

by admin
February 5, 2023
PR

The Friday Reporter: Leah Askarinam from Grid News

by admin
February 4, 2023
Next Post

Top stories of 2022: Before your brand posts on social about 9/11, read this

Recommended

The Best AI Art Avatar Generator You Should Try Today!

January 12, 2023

How to Make Money on Instagram? Check Out These 9 Different Ways

November 23, 2022

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

January 10, 2023

Social Media Has An Answer For Everything – Unfortunately Many Are Conspiracy Theories You Shouldn’t Believe

February 5, 2023

Your Employees Might Be ‘Quiet Quitting’ On Social Media. Here Are The Signs

November 27, 2022

Here are 8 Benefits to Advertising on Instagram

December 19, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.