The Platformization Of The Content Creator In 2023 | by Tanweer Ali | Dec, 2022

That’s good news for you.

First came the platforms, the websites with the message boards, the forums. Centralized networks owned and dominated by billion dollars enterprises. The likes of Meta, Google and Microsoft. Built to run in a web browser.

Then came the atomized version of those platforms, the apps on your smartphone, Meta’s Messenger, Google’s YouTube and Microsoft’s LinkedIn. All of them went mobile, making their platforms leaner and more accessible to users around the world. The person who didn’t have a computer to access them, is now connected with their smartphone. An important turning point of our technological development.

This also empowered individual content creators. Giving them the possibility to create content with their smartphones and publish it directly to social media, without the need of a computer.

The next logical step, I believe is the platformization of the content creator.

Joe Rogan, Lex Fridman, Andrew Huberman, Jordan Peterson, and many more are examples of content creators becoming micro-platforms themselves. Their listeners go on YouTube for their content specifically, not for the sake of YouTube as a platform.

Platforms have always been mediums of distribution.

Humans will always connect with humans, not platforms.

It’s a natural evolution.

And Tech will have to adapt to that new reality. By giving more power to content creators, more options to interact with their audience, either by giving value or with monetization.

And here’s the nice part, anyone can become an influencer or a content creator. No need of a production team, everything can be done from a smartphone. From writing blogs to recording podcasts and videos, the opportunities are at your fingertips.

There are so many ways you can monetize an audience today, selling courses, eBooks, one-on-one coaching sessions, and much more. And platforms are now available for exactly that, such as Gumroad.

I personally know someone who grew his TikTok in a single year to 22,000 followers and has now 500 Patreons. He did it by creating content consistently and grew a community around him.

What are you waiting for ?

In 2018, I bootstrapped my SaaS business.

I grew it organically with 0$ and no paid ads.

It had hundreds of users. I was shocked !

“Organic marketing is fucking powerful !”

In 2020, the pandemic hit and I was dealing with mental health issues. I had a panic attack and burnt out.

I took down my business, unfortunately.

Growing an online business is HARD. I knew it was a pain in the ass for many.

In 2021, I pivoted into marketing. I started helping solopreneurs and early stage businesses grow organically.

Since then, I’ve been sharing everything online.

You got an Idea, a Product or a Service.

Whatever.

You can grow anything!

The only thing you need is WILL, TIME & EFFORT.

I post Daily on LinkedIn about business growth hacks !

I post Daily on TikTok !