Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

Social purpose escalates in 2023: Global CEOs say it’s important for sustainable profits and a better future

admin by admin
January 9, 2023
in PR
Social purpose escalates in 2023: Global CEOs say it’s important for sustainable profits and a better future


Guidepost pointing in three directions.

Comms pros are aware that today’s consumers expect brands and businesses to take a stand on divisive issues, be community minded, and become active participants in helping to solve societal problems. A new research report from tech and business solution provider NTT seeks to understand where global CEOs stand on how business should—or shouldn’t—contribute to society’s goals.

The firm’s latest report, The Business of Building a Better World, based on a survey conducted by WSJ Intelligence, asked CEOs about their organization’s role in society, their social impact strategies, the stakeholders involved and how these strategies have been developed in the post-pandemic era.

A move toward social purpose vs. 2020:

Social purpose escalates in 2023: Global CEOs say it’s important for sustainable profits and a better future

The study follows two similar reports from NTT, Building Back with Purpose in 2020 and Innovation for a Sustainable Future in 2021. Comparing the results of the previous two reports enables assessment of progress and emerging trends.

The research revealed a deep understanding that innovation and investment in technology are vital to improving prosperity for all people and cultures. In a volatile world where change is the only constant, doubling down on tech solutions and adopting a collaborative—rather than divisive—mindset is vital.

Sustainability seen as critical to social purpose:

Social purpose escalates in 2023: Global CEOs say it’s important for sustainable profits and a better future

Key findings:

  • Almost two-thirds (65 percent) of CEOs confirmed that achieving carbon neutrality is part of their sustainability mission and a similar proportion responded that people and nature should be in harmony to preserve the planet.
  • 83 percent of leaders said their sustainability goals are entirely aligned and part of their organization’s social purpose.
  • All but 19 percent of CEOs interviewed feel prepared for emerging technologies.
  • The most common use of emerging technologies is to improve customer experience (64 percent), but almost as many (59 percent) see them as tools to help create smarter communities and economies.
  • Overall, 59 percent of respondents have formal diversity, equality and inclusion goals and programs and of these 72 percent of leaders have adopted these policies.

Virtually all are aligned with an understanding that people and nature must be compatible:

Social purpose escalates in 2023: Global CEOs say it’s important for sustainable profits and a better future

Ultimately, the researchers found that large corporations have continued their progress toward defining social-purpose statements and developing and implementing associated strategies. A large majority of CEOs say the events of the past three years have increased the importance of social purpose, giving prominence to companies that perceive and act with purpose as the best route to sustainable profits that support people and the planet for a better future.

Download the full report here.

In August and September 2022, with sponsorship from NTT, WSJ Intelligence conducted an online quantitative survey of 350 CEOs of large corporations in 16 countries around the world. The companies they represent are positioned in seven major industries. WSJ Intelligence provides insights that are relevant, timely and reliable. The Wall Street Journal news organization was not involved in the creation of this content.





Source link

Previous Post

The 16 Things Every Communications Plan Should Include

Next Post

NFL celebrates Damar Hamlin, small biz sees big return on TikTok and more

Related Posts

PR

The Daily Scoop: The NFL objectifies Joe Burrow on social media and fans are split

by admin
September 22, 2023
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future
PR

The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future

by admin
September 22, 2023
PR

The Daily Scoop: Companies face comms crisis as cyberattacks cause disruptions

by admin
September 21, 2023
Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers
PR

Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

by admin
September 21, 2023
PR

The Daily Scoop: ‘Corn Kid’ helps Green Giant breathe new life into old brand

by admin
September 20, 2023
Next Post

NFL celebrates Damar Hamlin, small biz sees big return on TikTok and more

Recommended

Trump Pokes Fun At Ron DeSantis And Elon Musk With Photoshopped Image

June 4, 2023

Facebook Adds Video Display Elements to Marketplace Listings

April 7, 2023
How Pierre Fabre USA Built an Influencer Program from the Ground Up I Traackr

How Pierre Fabre USA Built an Influencer Program from the Ground Up I Traackr

June 30, 2023
8 Google Ranking Factors That Will Affect Your Website in 2023 [Infographic]

8 Google Ranking Factors That Will Affect Your Website in 2023 [Infographic]

April 14, 2023

Small Shop News 10/17/22

November 24, 2022

Musk Says He Wants To ‘Stabilize’ Twitter Before Finding A New CEO By The End Of 2023

February 16, 2023

© Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.