Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

How Disney Parks leveraged the art of storytelling to engage the Gen Z audience

admin by admin
January 15, 2023
in PR


Disney Parks has won a Ragan Award

The Disney Parks team created more than 500 TikToks, which spotlighted heartfelt stories from cast members. The platform was also used to share exclusive behind-the-scenes content; information on new food, beverage, and product offerings; and special events such as park re-openings and celebrations. New park attractions/lands and relevant platform trends were also featured.

 

The team used eight Live Events to generate buzz. It included attraction ride-throughs with behind-the-scenes details from Walt Disney Imagineering, after-hours exclusive tours and holiday and celebration events such as parades, fireworks displays and performances.

By year end, @disneyparks’ TikTok growth made it the fastest growing, most engaged @disneyparks handle in 2021. Significant moments were highlighted through 123 TikToks, which went viral with organic video views in the 1-25 million range. Engagement rates were 3 to 6 times higher than other social media. TikTok was also quick to celebrate Disney’s magic. It included Disney in its “Year on TikTok 2021” recap and named it a “Brand that Acts like Creators.”

Disney Parks’ social media captured the interest of a new generation of people. It used live events and video to address this audience who spends a lot of time browsing TikTok and garnered more than 541 million video views, 4 million followers, and over 86.7 million likes. For its efforts, it was named winner of the Tik Tok category of PR Daily’s Social Media & Digital Awards. Congratulations!

COMMENT





Source link

Previous Post

What consumers really want (and don’t want) from customer support agents

Next Post

Influencer marketing and everything you need to know | by Matija Prikratki | Digital Reflections | Jan, 2023

Related Posts

PR

Google unleashes AI bot, AMC introduces price tiers and more

by admin
February 7, 2023
Marketing opportunities in uncertain times: New global trends report offers direction for 2023
PR

Marketing opportunities in uncertain times: New global trends report offers direction for 2023

by admin
February 7, 2023
PR

Most Leaders Suck at Communications — Here’s What to Do About It

by admin
February 7, 2023
PR

How Southwest hurt perception of airlines, Twitter sees what sticks and more

by admin
February 6, 2023
2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead
PR

2023 CX: 4 top business priorities for creating strong customer experiences in the year ahead

by admin
February 6, 2023
Next Post

Influencer marketing and everything you need to know | by Matija Prikratki | Digital Reflections | Jan, 2023

Recommended

How To Find Influencers For Your Brand? | by E-commerce Elevated | Jan, 2023

January 31, 2023

18 Jokes Elon Musk Stole From His Fans On Twitter

February 5, 2023

Content Creators: The Ultimate Marketers for Web3 Projects | by WOM Protocol | WOM Protocol | Jan, 2023

January 11, 2023
The 10 Most Influential Speakers at Big 4 Social Media Summit

The 10 Most Influential Speakers at Big 4 Social Media Summit

December 10, 2022

Musk Remains Silent Eight Hours After Poll Supporting His Resignation As Twitter CEO Ends

December 20, 2022
5 Ways to Save Time With an Influencer Marketing Platform I Traackr

5 Ways to Save Time With an Influencer Marketing Platform I Traackr

January 24, 2023

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.