Small Shop News 1/16/23

Updates

1. Twitter’s rolling out its own TikTok style for your page 
2. YouTube will start sharing ad money with shorts creators on February 1st 
3. Instagram is removing the shop tab, moving reels from the center spot in design overhaul next month
4.  TikTok launches a talent manager portal so managers can negotiate brand deals for clients 
5. 2023 retail strategy outlook: people, processes and platforms 

Juicy

1. “Zillennials” with steady income, few bills are prime retail opportunity
2.  A growing segment of Gen Z is so over social media 
3. New retail: how the “store” will undergo transformation 

Knowledge

1. How to take advantage of Meta advantage+ shopping campaigns 
2. What is impluse buying and how do you control it
3. What is a planogram and its role in visual merchandising? 

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