Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home News

Influencer Marketing at Philips’ Digital Command Center

admin by admin
January 21, 2023
in News
Influencer Marketing at Philips’ Digital Command Center


Stay in the know

Sign up to get influencer marketing strategies, insights, and event invites sent to your inbox.

By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Subscribe

Sign up to get influencer marketing strategies, insights, and event invites sent to your inbox.

By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

We expect the PADCC to be ‘net neutral’ in terms of its impact on the company’s marketing spend, and will reduce cost over the long term. [The PADCC] would give us high core measurement from marketing and the ability to take the guesswork out of it.” – Damien Cummings, CMO of Philips ASEAN

Recently, we spoke with Damien Cummings, CMO of Philips ASEAN, who is leading a groundbreaking organizational change to a fully-digital marketing model at Philips. The first step in the transformation was the creation of a digital command center. We’ve seen listening and command centers before, but this one is different – in fact, Damien calls it “the most unique version in the world.”

Philips case study - Traackr

The Philips Asia Digital Command Centre (PADCC) is a facility dedicated to monitoring and participating in social dialog about the company, its products, and the categories its product are relevant to. The PADCC is strategically staffed by members of agency partners including OBVIAM, Fleishman Hillard, Ogilvy and Mather, Carat, and Havas. The marketing technology platforms used? Only two solutions: Salesforce Marketing Cloud and Traackr.

Philips Asia Digital Command Centre

We could not have achieved the outcomes we did in identifying the target audience without the power of Traackr. The software was flexible enough to meet the client’s needs, while delivering results that far exceeded our expectations. The result is a world class key influencer campaign driven by a world class software.” – Jay Pring, OBVIAM

Salesforce Marketing Cloud and Traackr are used for social monitoring, content creation, engagement and analysis. The Philips team practices an influencer strategy created by OBVIAM, a full-service social media marketing agency, who established a set of keywords in Traackr to discover the most relevant influencers. They monitor and track three key groups of influencers – using a system referred to as MIA, media, influencers, advocates – in the platform for opportunities to engage and share content.

Three key groups of influencers - MIA: media, influencers, advocates

With the PADCC in full execution mode, the transition towards a digital model of marketing is now in full swing at Philips ASEAN. By 2016, Philips plans to move all marketing strategy in southeast Asia to a purely digital model, and subsequently transition the rest of the global organization.

How can you set up your own Philips’ inspired command center?

Marketing leaders transitioning to a digitally-focused model, are faced with tough decisions on where to invest. More often than not, there are multiple marketing technology tools necessary within an organization, making these decisions even more confusing. Download our full case study to learn more about how Philips’ lean marketing technology stack allows the PADCC to reach their goals.





Source link

Previous Post

Promoting New Music on TikTok I NeoReach Blog

Next Post

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

Related Posts

3 Elements for a Good Influencer Brief [Template Included] I Traackr
News

3 Elements for a Good Influencer Brief [Template Included] I Traackr

by admin
October 4, 2023
News

The Best Travel Content Creators of 2023

by admin
October 4, 2023
News

Top 25 Food Influencers of 2023 & Best Ways to Work w/ Them

by admin
September 28, 2023
News

Simplifying Your Photo Editing Choice

by admin
September 28, 2023
News

7 Tips for Personalization Techniques in Ecommerce

by admin
September 27, 2023
Next Post

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

Recommended

Can Threads Keep It Together? 3 Things I Think It Should Try

July 17, 2023

Vaccines Save Lives, But Misinformation Dies Hard

January 23, 2023
How Traackr Can Help Save Time and Money on Influencer Product Seeding Campaigns I Traackr

How Traackr Can Help Save Time and Money on Influencer Product Seeding Campaigns I Traackr

May 3, 2023

EU Cracks Down On Big Tech Giants With Digital Markets Act

September 8, 2023

Russia’s RT Editor-In-Chief Thanks Elon Musk For Scrapping ‘State-Affiliated Media’ Label On Twitter

April 21, 2023

Why Do VPNs Increase Latency

July 22, 2023

© Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.