Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home Influncer

Promoting New Music on TikTok I NeoReach Blog

admin by admin
January 21, 2023
in Influncer


The impact TikTok has had on the industry is massive. According to TikTok’s 2021 annual music report, “Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as many as last year.” According to the same report, approximately 430 songs surpassed 1 billion video views on TikTok. This big interconnection between hot sellers and TikTok virality has led to music labels promoting new music on TikTok through influencer agencies. 

Influencers

One-way record labels are responding to the rise of TikTok is the usage of marketing funds to get users to use their songs on their TikTok. This may include paying influencers thousands of dollars to get their songs included in their TikToks. 

1. Micro-Influencers

Due to the fact that getting a major influencer to use a song might be expensive, record labels have employed a new strategy of paying the price of several micro-influencers to market their music. The logic follows: why pay $100,000 to get content from a D’Amelio when you can pay $200 to get 500 micro-influencers to include your song? This increases the range of viewers you show your content to. 

2. Working with non-influencer accounts

To further reduce costs and increase awareness, labels will pay general-interest accounts to play their music in the background of the account’s TikToks. For instance, have you ever seen a video of someone playing with slime, destroying cans with a hydraulic press, or playing one of those games that never seem to be on the App Store?

At first glance, these creators seem unlikely to be sponsored by a label. But these individuals provide massive amounts of reach at cheap costs. 

Looking to run an epic influencer marketing campaign on social media? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!

3. Working with TikTok users

Labels have even found ways to pay TikTok users to market their songs through challenges. New platforms like Pearpop and Preffy have allowed labels to create, a sliding-scale payment system to use their songs in video challenges. 

Via PearPop

Writing songs for TikTok

Record labels have even gone to the extent of keeping TikTok in mind as they write their songs. They might incorporate short but catchy choruses that appeal to certain niches and microniches of people. Or use poppy sounds that historically go famous in their songs.

An example of this is Tiagz, someone who makes songs that appeal directly to trends on the TikTok algorithm. 

If you liked our video on the best practices for Promoting New Music On TikTok, consider checking out our article on the best practices for NFT Marketing here!

Remix and Mashup culture

Record labels have learned that they can get views and listens on several variations of songs that have different speeds, pitches, and reverb. The best way to describe the recent popularity of this trend can be summed up with this quote from Natcha, a sped-up fan. 

“I soon switch off with content that’s too long on social media. Whereas the fast pace of sped up makes me want to move. I’ve been listening to electro and hyperpop, but sped up transforms any song into something I want to listen to. It’s become an automatic reaction: If I like a song, I immediately look for its sped up version on YouTube.”

On the other hand, slowing down a song and adding reverb it, helps to put emphasis on certain melodies, bass lines, or harmonies. They also make the song more relaxing to listen to. 

If you liked our video on the best practices for promoting New Music On TikTok, consider checking out our article on the best practices for influencer marketing during the holidays here!

Examples of how musicians promoted their music 

TikTok has become one of the means by which users discover new music, this has been important for record labels who are actively pushing to promote new releases and revive old ones. According to the TikTok annual music report:

“75% of TikTok users in the U.S. say that they use TikTok to discover new artists, and 63% say that they hear music that they’ve never heard before for the first time on the platform.”

Songfluencer

While there are examples of standalone artists that have marketed their own TikToks to the billboards, most of the notable successes come from the efforts of record labels teaming up with TikTok adjacent companies.

When “Cradles” went viral on TikTok in 2019, Warner Records signed Sub Urban to create music oriented towards TikTok. Warner Records then went with Songfluencer, an influencer marketing agency, to help manage and promote music. This would result in explosive growth for the song “Cradles.” 

Songfluencer used software to collect and quantify the value of influencers and analyze the aggregate value of several marketing strategies. For instance, they might use this data to analyze the aggregate value provided by their influencers, micro-influencers, non-influencers, and user-generated content. 

@manukiantwins

Мы russian с нами «Тын-тын» 🤭 @thatsuburban #cradles #foryou #foryoupage #cover #twins #manukian_twins #кавер #рек #рекомендации

♬ оригинальный звук – ManuKian Twins

If you liked our video on the best practices for promoting New Music On TikTok, consider checking out our article on the best practices for Creator Economy Podcasts to follow here!

Against the Grain

Another example of superb marketing for songs comes from a company called Against the Grain, whose whole strategy revolves around creating trends and hype behind viral songs and artists. 

A notable example comes when they tried to promote Rich the Kid’s “New Freezer.” In this promotion, they used a meme surrounding a kid whipping his head back and forth to the song. They then paid a major hip-hop account on TikTok to share it. 

This resulted in a major trend called #NewFreezerChallenge, which was later picked up by Snoop Dogg. 

@thetoliverfam

♬ original sound – Dominic Toliver

TikTok stars turned singers

While many record companies try to market their songs to TikTok, much like an outsider looking to get in. The opposite has also occurred, where a record company has capitalized on the popularity of certain influencers by signing them. Here are a couple of examples:

  • Bella Poarch: After becoming famous for her M to the B video, this influencer made waves by signing with Warner Records in May 2021. She would later release a debut single called “Build a B*tch”
  • Lil Nas X: Lil Nas X is known far and wide for being an ingenious marketer. He started off on Twitter and TikTok posting memes and developing relationships with other major meme accounts. He then created music that worked with memes to make funny content. 

If you liked our video on the best practices for Promoting New Music On TikTok, consider checking out our article on the best practices for back-to-school marketing campaigns here!

This article was written by Benjamin Byun


Want to work with top creators like these? Get started with us today!




Source link

Previous Post

Implications for B2B Influencer Marketing

Next Post

Influencer Marketing at Philips’ Digital Command Center

Related Posts

Influncer

How to make Brand Content Collaboration work for you 

by admin
January 29, 2023
Influncer

The Next 8 Digital Marketing Trends You Need to Know in 2023 | by Medium.com/Sooma | Jan, 2023

by admin
January 29, 2023
Influncer

From Zero to TikTok Famous: A Beginner’s Guide to Going Viral in 2023 – NeoReach

by admin
January 28, 2023
Influncer

TikTok Marketing — viral Secrets of TikTok | by Nouvalmuhammada | Jan, 2023

by admin
January 28, 2023
Influncer

Top Trending TikTok Filters of 2022 I NeoReach Blog

by admin
January 27, 2023
Next Post
Influencer Marketing at Philips’ Digital Command Center

Influencer Marketing at Philips' Digital Command Center

Recommended

How to launch a successful influencer marketing campaign? | by Muhammad Ishaq | Dec, 2022

December 3, 2022

6 Steps to Create a Personal Budget The Ultimate Guide

January 12, 2023
Beauty trends from the fashion runway I Traackr

Beauty trends from the fashion runway I Traackr

December 2, 2022

5 Instagram Bio Ideas for Business (+ Examples)

January 5, 2023

NCAA NIL: Empowering College Athletes to Capitalize on Their Own Success | by Kaveat | Dec, 2022

December 22, 2022

Trending Wholesalers – Week of December 16, 2022

December 16, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.