Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home Social Media

Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

admin by admin
January 21, 2023
in Social Media


Twitter has updated the display of the ‘Bookmark’ option in the app, which is one of several key fixes that Elon Musk had requested in recent weeks, as a means to help boost in-app engagement.

Twitter bookmarks UI

As you can see, in this new format, the Bookmark button has been added to the lower function display when you expand a tweet. That, ideally, will get more people using the option, which Elon personally views as a ‘silent Like’, and another measure of engagement with tweets.

See a Tweet you want to save for later? It should be easy!

Now on iOS, you can Bookmark a Tweet from the Tweet details — no more tap to share, tap to save. And when you Bookmark a Tweet, you can instantly access all of your saved Bookmarks. https://t.co/sX2O4sFbBq

— Twitter Support (@TwitterSupport) January 20, 2023

A few weeks back, Musk tweeted that Twitter’s Bookmark functionality was hidden by ‘obscure UI’, which meant that many users likely didn’t know that it even existed. The value of Bookmarks is that it provides another means to interact with a tweet that you may be interested in, but may not necessarily ‘Like’, as such.

There’s been much debate over the terminology of ‘Like’ and what it means in a tweet context, as well as the use of the heart icon for the option. In many, if not most, cases, a heart probably doesn’t represent the intent of why a person might tap on that button, which is why Elon is pushing Bookmarks as an alternative, and a means to tag and flag items for later reference.

Also this:

Yes, that will be added in an upcoming release. Also, if your tweet is bookmarked, it will be treated as a “quiet like” and increment your likes counter.

— Elon Musk (@elonmusk) January 20, 2023

So Bookmarks will also be counted as Likes. Kind of. I don’t know how that works.

Will that have any real impact on tweet engagement?

Probably not, but again, Elon seems to be of the belief that bookmarks – like Community Notes and verification ticks – are actually far more valuable than you or I realize.

Maybe he’s right, and by updating this, and sharing news of that update with his 126 million followers, that’ll spark a new wave of users engaging with tweets in all new ways – and make Bookmarks a more relevant metric consideration for marketers moving forward, due to its impact on tweet reach (given they’re counted as Likes).

Or it doesn’t. Either way, probably not a major expenditure of time and energy from Twitter’s dev team to try it out – though given the amount of smaller errors and issues that are filtering through Twitter’s systems right now, it doesn’t exactly imbue trust that Musk’s ‘hardcore’ management style ends up producing the best work.

I mean, Twitter’s certainly pumping things out, and getting updates to market faster than ever. But most are not 100%.

Not sure I’d feel comfortable if that same approach was being applied to, say, self-driving cars. Or rockets. 





Source link

Previous Post

Please Don’t Ask For A Refund, Begs Broken Twitter App Developer

Next Post

How Do I Handle Smarmy or Unethical Clients?

Related Posts

Social Media

Planning for 2023: What Social Media Marketers Need to Win in 2023

by admin
January 29, 2023
Social Media

Donald Trump Might Make A Triumphant Return To Social Media (After That: So Long Truth Social)

by admin
January 29, 2023
Social Media

Collabstr Leverages Influencer Marketing To Improve Media Revenue

by admin
January 29, 2023
Social Media

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

by admin
January 28, 2023
Social Media

Musk Meets Top Congressional Leaders To Ensure Twitter ‘Fair To Both Parties’

by admin
January 28, 2023
Next Post

How Do I Handle Smarmy or Unethical Clients?

Recommended

Monique Woodard Unveils Cake Ventures, New $17 Million Fund Focused On ‘Demographic Change’

January 12, 2023

Free Speech Absolutist Elon Musk Removed BBC Documentary Critical Of India’s Leader

January 26, 2023

BeReal Is The Social Media App Of The Year For One Reason Only

December 13, 2022

How to Retarget Your Customers on Instagram

December 10, 2022

Elon Musk Says He Will Step Down As Twitter CEO—After He Finds ‘Someone Foolish Enough’ To Take Over

December 31, 2022

How to gain followers on TikTok?. If you are reading this, it is probably… | by Filtroo.co | Dec, 2022

December 29, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.