February is an important month for brands as it gives them the chance to create compelling and exciting influencer marketing campaigns thanks to Valentine’s Day falling during that month. As we approach February 14, here’s a brief overview of four different influencer marketing campaigns and their winning strategies that you should keep your eyes peeled for throughout the month of love. Let’s take a look at a few examples of social media marketing campaigns that is sure to provide you with amazing Valentine’s Day campaign ideas.
BirchboxMan
“BirchboxMan”, a monthly subscription service for men’s grooming supplies, launched an innovative “Better Than Chocolate” campaign on Valentine’s Day. The campaign was designed to challenge traditional gifts associated with the holiday and encourage customers to purchase something more meaningful than chocolate.
The creative concept behind the campaign revolved around Birchbox’s tagline “give him something better” and sought to promote their product as a gift that would be appreciated far beyond one day of the year. To further drive home this message, they produced a video featuring several different couples expressing why they chose Birchbox over just another box of chocolates.
Via Birchbox
Bombay Shaving Company
Bombay Shaving company’s Valentine’s Day influencer marketing campaign was one of the most creative and effective campaigns of the year. The brand collaborated with an influencer to promote their specially curated gift boxes and encouraged their audience to use their Valentine’s Day budget to purchase gift items from them. The campaign featured vignettes in the form of cartoon-style videos and images, which used humor to make their message more memorable.
The Valentine’s Day influencer marketing campaign was a huge success for Bombay Shaving Company as it helped them increase their brand visibility, engagement and sales considerably.
Via Bombay Shaving Co
If you liked our Valentine’s Day Influencer marketing blog, check out our article on the most relevant tools and phone systems for Influencer Marketing Campaigns here!
Glitti
Glitti’s Valentine’s Day influencer campaign was a breath of fresh air in an industry that often relies on traditional romance. Glitti’s self-love valentine’s campaign encouraged people to take time to show themselves love, rather than just romantic partners. The campaign featured an array of unique and creative vignettes in cartoon-style videos and images, using humor to remind people that Valentine’s Day should be about self-care.
The Glitti campaign promoted sustainable beauty items such as natural skin care products and featured influencers who shared their own valentine’s stories of personal growth. By showing love for themselves and others through self-care, Glitti successfully promoted self-love and a more sustainable Valentine’s Day.
The campaign was an immense success, with 20% of their campaign’s participation being earned through Valentine’s Day messaging. Glitti’s influencer campaign is an effective example of Valentine’s Day marketing that is relatable and
Via Instagram
KFC
KFC’s valentines influencer marketing strategy is an excellent example of using creative and innovative tactics to engage with customers. The campaign, called Will Delive-roo is My Valentine, was designed to promote the KFC Love Meal Combo and the KFC Limited Edition Bucket Ring. To help spread the word about the campaign, KFC partnered with influencers to showcase their Valentine’s Day jumpers and the KFC Love Meal Combo.
This innovative campaign was a great way for KFC to connect with their customers and show them that Valentine’s Day can be about more than just gift-giving. Furthermore, by collaborating with local jewelry brand Gemnesis, KFC was able to provide customers with a unique valentine’s gift that couldn’t be found anywhere else. By embracing their Valentine’s Day campaign and collaborating with influencers, KFC was able to reach new audiences and create a lasting impression on potential customers.
Via KFC
If you liked our Valentine’s Day Influencer marketing blog, check out our article on why Influencer Marketing Campaigns should integrate a paid ads component here!
Budweiser
To celebrate Cupids Day, Budweiser created a campaign, All Love is Love, in both offline and online media. Budweiser’s All Love is Love Influencer Marketing campaign was a powerful way to celebrate Valentine’s Day with an inclusive message that resonated with many. The campaign featured influencers of all kinds, from couples in romantic relationships all across the LGBTQ+ community to those celebrating platonic love.
Budweiser used its social media channels to share their stories, creating a heartfelt and diverse narrative that helped to normalize all kinds of relationships. The campaign was met with great enthusiasm from both customers and the influencers involved, showing just how meaningful it is for brands to celebrate Valentine’s Day in an inclusive way.
By leveraging influencers, Budweiser was able to spread an empowering message and deepen its engagement with customers for Valentine’s Day.
Via Budweiser
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Dunkin’ Donuts
Dunkin’ Donuts’ “Dunkin’ Love” campaign was a great example of Valentine’s Day influencer marketing. Through the campaign, Dunkin’ Donuts encouraged customers to share their stories of love using the hashtag “#DunkinLove”, and rewarded customers with exclusive merchandise for doing so. The campaign also included Facebook Live streams, Snapchat geofilters in Dunkin’ Donuts locations, and an Instagram contest for customers to participate in.
With this Valentine’s Day campaign, Dunkin’ Donuts was able to spread their message of love and appreciation for all its customers, giving a unique twist to Valentine’s Day marketing. In addition, the influencers involved in the campaign helped to amplify Dunkin’ Donuts’ Valentine’s Day message, reaching a larger audience and raising awareness of the brand.
Through this Valentine’s Day influencer marketing campaign, Dunkin’ Donuts was able to successfully promote their products while also spreading love.
Via Dunkin’ Donuts
If you liked our Valentine’s Day Influencer marketing blog, check out our article on Holiday Influencer Marketing Campaigns here!
NoRoomForHate
Penguin India’s #LoveInOtherWords campaign was an innovative Valentine’s Day initiative that celebrated the concept of love in a broader sense. The campaign promoted togetherness and encouraged people to think beyond the traditional Valentine’s Day approach. It also provided an opportunity for niche markets to be recognized, such as Valentine’s Day for friends, or Galentines Day.
Through this campaign, brands could reach out to people who may not have been traditionally targeted during Valentine’s Day and connect with them on a different level. The campaign was well-received by both influencers and customers alike, further emphasizing the message that Valentine’s Day should be about valuing all relationships and spreading love to everyone. It demonstrated that Valentine’s Day could be turned into something more meaningful than just an exchange of gifts or cards. Overall, the campaign was successful in uniting people from all walks of life and celebrating love in its many forms.
Our love is hard-bound!#LoveInOtherWords#PunnyValentines#ValentinesDay pic.twitter.com/gEdgqBLIwt
— Penguin India (@PenguinIndia) February 13, 2016
Takeaways
The Valentine’s Day influencer marketing campaigns mentioned above demonstrate the power of Valentine’s Day marketing when brands embrace collaboration with influencers. By leveraging influencers, brands can reach new audiences and amplify their Valentine’s Day message. It is important to create an inclusive narrative that resonates with the target audience, such as the All Love Is Equal campaign by Budweiser.
Additionally, Valentine’s Day campaigns that focus on valuing relationships beyond just romantic ones can be powerful in displaying an inclusive message and engaging customers with a unique twist on Valentine’s Day marketing. Ultimately, Valentine’s Day campaigns should strive to spread love and appreciation for all kinds of relationships!
If you liked our Valentine’s Day Influencer marketing blog, check out our article on the best social media agency for your Influencer Marketing campaign here!
Conclusion
By following the Valentine’s Day influencer marketing campaigns above as an example, brands can launch successful Valentine’s Day campaigns and reach a larger audience in the process. Leveraging influencers is key for Valentine’s Day marketing, as it allows brands to tap into the power of storytelling and create meaningful connections with customers. Ultimately, Valentine’s Day campaigns should strive to spread love and appreciation for all kinds of relationships!
Happy Valentine’s Day from us to you! We hope these Valentine’s Day influencer marketing campaign examples have given you some great ideas for your own Valentine’s Day marketing strategy
