The new year is an exciting time full of new opportunities — and influencers! People are working around the clock to build their personal brands and secure marketing campaigns with their favorite companies. It’s super important to keep an eye on the rising influencers so that your company can create deals with them as they continue to grow. All of the data on the influencer metrics below comes from Tensor, our social intelligence platform.
1. Alix Earle
- Instagram: @alix_earle
- TikTok: @alixearle
Alix Earle is no stranger to the influencer world, but she definitely deserves a spot on this list of 10 rising influencers, as she continues to grow her brand and makes an even bigger name for herself.
Alix Earle attends the University of Miami and plans on graduating with a marketing degree in the spring. She is known for her “get ready with me” videos where she gives updates on her life while getting her makeup and outfit ready to go out. Her fans love her because it feels as if they are on a face-time call with their best friend.
Like many similar influencers, Alix Earle uses a linktree where she links her favorite Amazon and beauty buys.
Metrics from TikTok:
- Followers: 3.7M
- Engagement Rate: 8.14%
- Follower Growth Rate: 110.4%
- Location: United States
@alixearle
2. Taontm
- Instagram: @taontm
- TikTok: @taontm
This rising influencer creates daily makeup videos with fun music and occasional tutorials. She also keeps up with TikTok trends and creates makeup looks based on the topics circulating the app (ie: the Wednesday Addams trend).
Taontm also utilizes Instagram to post her trendy outfits and looks, as well as repost some of her tiktok videos on this platform.
Metrics from TikTok:
- Followers: 614.6k
- Engagement Rate: 15.39%
- Follower Growth Rate: 44.78%
- Location: United States
@taontm “No Makeup” Makeup ✨ full face using @Patrick Ta Beauty @patrick ta @sephora #PatrickTaBeautyPartner #makeup #makeuptutorial
Looking for more beauty influencers? Check out our blog on the beauty YouTuber evolution here.
3. Paige Lorenze
- Instagram: @paigelorenze
- TikTok: @paigelorenze
This influencer rose to fame through her ex-boyfriends, Armie Hammer and Tyler Cameron. Lorenze used to be a ski racer, but now she mostly focuses on modeling and building her social media presence. She recently started her own clothing line that revolves around her early life surrounded by dairy and farming.
This rising influencer posts a lot of “get ready with me,” hauls, a day in her life, and fashion.
Metrics from TikTok:
- Followers: 190.6k
- Engagement Rate: 5.25%
- Follower Growth Rate: 7.43%
@paigelorenze
4. Jocelyn Rock
- Instagram: @jocelyntrock
- TikTok: @juicyjrock
Jocelyn Rock is among the rising influencers of 2023. She creates a lot of makeup and “get ready with me” content while trying to be relatable to girls her age. She also does hauls of the clothes and items she purchases.
She has begun to follow in the footsteps of Alix Earle, in which her followers feel as if they are talking to a friend when they watch her videos. Her social media presence seems to be growing quickly.
Metrics from TikTok:
- Followers: 207.5k
- Engagement Rate: 7.25%
- Follower Growth Rate: 5.57%
- Location: United States
@juicyjrock i am so hungover🤭 #selfcare
5. Reece wakey
- Instagram: @wakey.reece
- TikTok: @reece.woidtke
Reese Wakey is pretty new to the influencer world. He is 20 years old and just started to get a large following due to his dance videos with his mom. He has also started creating other types of content like workout videos, as well as daily and relatable content.
Metrics from TikTok:
- Followers: 33.8k
- Engagement rate: 68.02%
- Follower growth rate: 164.42%
- Location: United States
@reece.woidtke Your mom could never #fyp #momma #explore #trend #dance #duo #bestfran #viral
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6. Reneé Noe
- Instagram: @reneeenoe
- TikTok: @renee.noe
Reneé Noe is definitely an influencer on the rise. She is best known for her helpful running tips, but she also creates daily, upbeat content around her life. She inspires her followers to be the most authentic version of themselves and not to care what other people think about them.
Reneé also makes relatable videos about her relationship, new purchases, or funny things that have happened to her. In almost every video she has a huge smile and a bubbly personality to love.
Metrics from TikTok:
- Followers: 416.5k
- Engagement Rate: 8.05%
- Follower Growth Rate: 19.36%
- Location: United States
@renee.noe it’s not always easy to get up early, but it’s always worth it in the end 🫶🏽
7. Graydon Cutler
- Instagram: @graydoncutler
- TikTok: @graydoncutler
This rising influencer has attracted thousands of followers over the past few months due to his comedic demeanor and personality. He makes a lot of videos talking to the camera about his life and other notable things going on in the world. He also makes funny POVs about relatable life situations.
Metrics from TikTok:
- Followers: 43k
- Engagement Rate: 39.26%
- Follower Growth Rate: 39.71%
- Location: United States
@graydoncutler A very real day in my life #vlog #accountability #dayinmylife
Check out more funny TikTok accounts here.
8. Jake Grech
- Instagram: @jxkegrech
- TikTok: @Jxkegrexh
Jake Grech has made his way into the list of rising influencers due to his amazing fashion taste. There aren’t a ton of male fashion influencers out there compared to the saturation of women in the industry. Grech posts short clips of his outfits and accessories of the day with fun music in the background. They’re super short videos, but his outfits definitely give inspiration and some simple joy.
Metrics from TikTok:
- Followers: 42.8k
- Engagement Rate: 62.43%
- Follower Growth Rate: 48.61%
- Location: United States
@jxkegrexh Cant wait to keep showing you my fits in 2023 #fyp #grwm #ootd
9. Kate McCulley
- Instagram: @adventurouskate
Kate McCulley’s account revolves around all things travel. She mostly travels solo, which makes her content stand out more, as there are many travel influencers who travel in pairs or with family.
Her Instagram is filled with pictures from her latest travels as well as reviews on those travel spots. Her bio states that she is also a Forbes Top 10 Travel Influencer.
Metrics from Instagram:
- Followers: 99.6k
- Engagement Rate: .26%
- Follower Growth Rate: 0.25%
- Location: United States
10. Jenni Rhodes
- Instagram: @jennibrhodes
- TikTok: @jennibrhodes
Jenni Rhodes is an up-and-coming influencer from Charlotte, North Carolina. Her TikTok content mostly focuses on beauty, fashion, and lifestyle. She makes “get ready with me” TikToks, as well as “day in the life” and many how-to videos.
Metrics from TikTok:
- Followers: 68.1k
- Engagement Rate: 4.12%
- Follower Growth Rate: 3.03%
- Location: United States
@jennibrhodes day 4/15: nail reveal at the end! I had the most productive day working out earlier in the morning so I need to do that more often 😅
The list doesn’t end here! There are so many rising influencers that your company should keep an eye out for this upcoming year.
This article was written by Emma Carlson
