TikTok, a platform with 1 billion users worldwide, is one of the most popular marketing trends. If you want to make an impression, make sure your TikTok videos are watched by a large number of people.
Keeping up with the latest trends is the greatest method to get viral on TikTok. It’s a fast-paced social media platform, and staying on top of what everyone else is doing is critical if you want to reach a large number of people.
We’ve compiled a list of the finest TikTok trends for businesses to follow. Applying these TikTok trends to your TikTok marketing approach will result in increased engagement and outcomes.
Partner with Influencers
Collaborations with TikTok influencers to promote products and services are a classic marketing strategy for businesses. TikTok, like other social networks, has an expanding list of social celebrity status influencers and micro-influencers. TikTok influencers, as the term implies, have an enticing capacity to influence their large number of followers. These devoted fans frequently like, comment on, and interact with the influencer’s work on the platform. Because of this commitment, an influencer’s audience is more likely to purchase a product or service that the influencer highly recommends.
It is critical to note that when selecting an influencer, choose someone with whom your company is proud to publicly partner. Consider the influencer’s principles, behavior, and past brand affiliations to see if they act in a way that aligns with and supports your brand’s image.
Branded Hashtag Challenge
One of the most effective TikTok marketing methods for businesses is a branded hashtag challenge. It can help you obtain a lot of awareness and capitalize on a popular TikTok trend.
Branded hashtag challenges occur when brands on TikTok create their own hashtags and include them in a challenge. Users make videos based on the challenge and upload them to YouTube using the branded hashtag. The #ReadySETGo challenge was one notable example of this.
There are several reasons why you should take advantage of the TikTok movement.
First and foremost, these challenges are a fantastic way to become viral. Elf Cosmetics’ #eyeslipsface hashtag competition resulted in over 3 million videos of user-generated material. So, if your hashtag challenge goes viral, you’ll get a lot of user-generated material and a lot of brand exposure.
Hashtag challenges are another entertaining approach to engaging your fans.
TikTokers can join your challenge and engage with your brand in a unique way rather than simply providing content for fans to enjoy and share. This is a great method for reaching out to a new audience who may have never heard of you before.
TikTok’s hashtags are vital, and branded hashtag challenges are one of the finest ways to leverage them.
Stitch and Duets are becoming increasingly popular
Stitch and TikTok Duets are two of the most popular TikToks you’ll see if you go through your TikTok stream.
There’s no need to be alarmed if you’ve never heard these names before. However, you may be shocked to learn that you are already familiar with these new types of video material.
One or two of these will almost certainly appear in your TikTok stream when you start the program again.
They are easily identifiable since they are designed in the traditional TikTok trademark.
TikTok Stitch is a feature that allows users to merge a brief segment of other people’s videos into their own TikTok films.
Of course, TikTok’s Stitch function does not choose films at random for other users to incorporate into their own material.
The Stitch function can be toggled on and off for each video that is uploaded. TikTok has devised a clever method to assist users to obtain greater visibility.
TikTok duets, on the other hand, while similar, are not the same.
You can also use other people’s TikTok videos using this application but in a different format. You can insert your own video beside the original one in a TikTok duet, and both will play at the same time.
Using this split-screen style, it appears that users can respond to a TikTok video with their own content, which they can then share on their TikTok profile.
After we’ve reviewed all of the technical details of these new TikTok features, let’s look at why they’ve been named one of the next hot TikTok trends for 2023.
User-Generated Content (UGC)
User-Generated Content (UGC) is essential on any social media platform. In case you’re unfamiliar, this is content created by other TikTok users and shared by your brand.
A user-generated TikTok video is beneficial to your brand because it authentically promotes your merchandise. And because this material was developed by ordinary people, your audience will have more faith in it.
In general, good user-generated content outperforms sponsored content that you create for your brand.
So, when it comes to TikTok trends, aim to integrate and engage as many other content providers as possible.
Create UGC user-generated content for TikTok or reels by professionals.
Live sessions are becoming increasingly popular
The future of social media marketing is video content. There’s no denying it. Not only have ordinary films been extremely popular in recent years, but so have live videos.
TikTok has also emphasized the importance of live-streaming sessions in keeping users engaged on social media. First, the platform’s founders introduced the “Live” function and button, and second, they came up with many new and imaginative methods to use live media.
It’s also crucial to note that, according to TechCrunch, the firm itself has declared that “the number of individuals going live and the number of people viewing live videos had doubled over the last year,” underscoring the most recent TikTok video trends.
Wrapping It Up
TikTok offers numerous marketing alternatives for organizations and brands. Whether you use influencer marketing, trending songs, TikTok ads, or a combination of all of these marketing TikTok trends, the positive outcomes from your company’s TikTok presence may surprise you.