Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home Social Media

Reddit Announces the Shutdown of ‘Reddit Talks’ its Audio Social Element

admin by admin
March 9, 2023
in Social Media


Remember the great social audio fad of 2020-21?

Sure you do – first, there was Clubhouse, the buzzy audio social platform that had every other online influencer adding ‘social audio expert’ to their constantly in-flux LinkedIn bio. Clubhouse, at one stage, reached 10 million weekly active users, and had a $1 billion valuation, with many experts proclaiming it as a new paradigm, and the next big thing for social connection.

That, predictably, led to copycat features cropping up in every other social app, including Twitter Spaces, Facebook audio rooms, LinkedIn live chats, and many more.

But now, almost all of them have been depreciated, de-prioritized, or shelved entirely, as interest in social audio continues to wane.

And now Reddit Talk, Reddit’s own variation of the same, is the latest to be added to social audio scrapheap.

Reddit Talks

As per Reddit:

“We have made the difficult decision to sunset the Reddit Talk product in the coming weeks. Hosting Reddit Talks will continue to be available until March 21. The ‘Happening Now’ experiment will also wind-down on this date.”

Reddit says that it had originally planned to continue supporting audio chat elements, in line with broader platform upgrades, but recent changes have led to further complexity in maintaining the option.

“Unfortunately, the 3rd party audio vendor we use for Talk is shutting down its service. In other words, the resources required to keep Talk live during this transition increased substantially. We don’t have a timeline to bring Talk or an audio product back in the future, however we will share any updates when we have them.”

Reddit Talk was originally launched in April 2021, at the latter end of the social audio boom. And while it has been a hit with some users and communities, Reddit’s no longer able to justify the costs of maintaining the service. Which would suggest that usage is likely not very high, which aligns with every other audio social offering, in that they do have a level of niche value, but are not broadly popular, and thus viable elements.

As many had predicted, social audio has followed a similar trajectory to video live-streaming, with a much-hyped launch period, followed by steady rationalization, which has eventually seen both functionalities lose their allure with general users,.

The challenge with live content is that it’s difficult to do – it’s not easy to create consistent, on-the-fly content that keeps audiences coming back. In both cases, that’s eventually seen the quality of streams, overall, decline, which means that audiences have to search more and more to find good stuff amid the junk. Till eventually, they just don’t bother, and usage numbers fall below the threshold of viability.

That’s not to say that the functionality is useless. Twitter Spaces still facilitates various high-engagement broadcasts, which enrich community engagement, while Clubhouse is also still developing its best way forward, supported by its own dedicated community.

There is, seemingly, a place for audio engagement, but as a general, broad-reaching, focal element, it doesn’t appear to have a big future, as exemplified by the various re-assessments.

For Reddit Talks specifically, Reddit says that conversations hosted after September 1st, 2022 are now available for download, while other talks will become gradually available for download till June 1st, before the function is switched off entirely.

That leaves, really, Clubhouse, Twitter Spaces and LinkedIn audio as the last few standing. It’ll be interesting to see if they remain into 2024.

You can read more about the plans to sunset Reddit Talks here.



Source link

Previous Post

Jace T. McDonald – Make Smart Investment Decisions Around Taxes

Next Post

Trending Wholesalers – Week of March 10, 2023

Related Posts

Social Media

Elon Musk Says that Paid Social Media Will Become ‘The Only Social Media That Matters’

by admin
March 27, 2023
Social Media

Twitter Source Code Leak Should Serve As Warning Say Security Experts

by admin
March 27, 2023
Social Media

Twitter Source Code Leak Should Serve As Warning Say Security Experts

by admin
March 27, 2023
Social Media

Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

by admin
March 26, 2023
Social Media

Expert Tips to Use AI Content For SEO

by admin
March 26, 2023
Next Post

Trending Wholesalers – Week of March 10, 2023

Recommended

How To Use SocialBook To Work With The Best Influencers With Limited Budget

February 8, 2023

Interview with Clint L. Sanchez, Owner of BlakSheep Creative

January 24, 2023

Edit Instagram Photos Just Like a Professional Using These 4 Apps

December 22, 2022

Colombian Pop Star Shakira Proves She Is ‘Out Of Your League’ As Video Breaks YouTube Record

January 16, 2023

Instagram Chief Outlines Key Areas of Focus for the App in 2023

December 29, 2022

Creator Economy Trend Report 11/18 I NeoReach Blog

November 29, 2022

© 2022 Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.