Influencer News Hubb
Advertisement
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact
No Result
View All Result
Influencer News Hubb
No Result
View All Result
Home PR

The questions you must ask in crisis response

admin by admin
March 12, 2023
in PR


Ragan Insider Premium Content

Ask these questions before and during a crisis

Practice, practice, practice.

How do you survive a crisis?

Audience, audience, audience.

Forgive the spin on the ancient joke. But understanding your audience and their expectations is the key to weathering any crisis.

That was the message delivered by James Shackelford, APR, vice president of amfAR, The Foundation for AIDS Research, in his presentation on crisis rapid response principles at Ragan’s Strategic Communications Conference.

Shackelford offered a list of questions you should ask when developing your crisis plan — and the majority of them have to do with knowing your audience. But before you start on those, he recommends starting by building out a brand persona, just like you would a customer persona. Understanding who you are as an organization ahead of time helps you be better prepared to react in the moment.

The biggest, overarching question to ask is: What is the reputational impact of this moment? Do we need to act or not?

To read the full story, log in.

Become a Ragan Insider member to read this article and all other archived content.

Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.

Ragan Insider Logo





Source link

Previous Post

7 ways to build an audience that trusts you

Next Post

Branky enebomeh – deserve-my-praise

Related Posts

PR

The tug of war over ownership of external comms

by admin
December 8, 2023
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
PR

Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity

by admin
December 8, 2023
PR

Charting the Course for Communications In an AI-Driven Era

by admin
December 8, 2023
PR

The Scoop: Elite college presidents grilled by Congress over antisemitism on campus

by admin
December 7, 2023
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
PR

10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX

by admin
December 7, 2023
Next Post

Branky enebomeh – deserve-my-praise

Recommended

The Importance of Supporting Transfer Students

August 4, 2023

Trump Campaign Urges Facebook To Remove Block On His Account As He Gears Up For Presidential Run

January 19, 2023

Marketing on Reddit and How Brands Pull It Off – NeoReach

April 7, 2023

Instagram Tests Automatically Added Product Tags in Brand Story Posts

July 12, 2023

Subreddit Safari: The Best Travel Subreddits for Adventurous Travelers – NeoReach

October 21, 2023

Meta’s Twitter Competitor App is Set to be Launched Some Time Next Month

May 21, 2023

© Influencer News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Influncer
  • PR
  • Instagram Marketing
  • Social Media
  • Contact

© 2022 Influencer News Hubb All rights reserved.