A deep dive into the most trending influencer subcultures on the platform
When it comes to Influencer Marketing and the Creator Economy, niche is an important keyword.
Beauty, Travel, Finance, Technology, Fitness, Cooking, and Fashion, are niches you’re probably familiar with, but today we are going further down the rabbit hole and learning about some subcultures you probably didn’t know existed.
1- #afrofuturism: Afrofuturism is a cultural movement that combines elements of science fiction, fantasy, and Afrocentrism. It explores the intersection of African culture, technology, and futurism to envision a future for people of African descent. It includes music, literature, visual art, fashion, and film.
2- #jamskate: Jam skating is a subculture of roller skating that combines dance, acrobatics, and skating tricks. It originated in the African American community in the United States and has evolved into a competitive sport.
3- #hijabicosplay: Hijabi cosplayers combine cosplay (dressing up as a fictional character) with the hijab, a headscarf worn by some Muslim women. It is a way for Muslim women to express their love for popular culture while also incorporating their religious beliefs.
4- #trainspotting: Trainspotting is a subculture where people are interested in trains and railways. They often collect information about trains and their routes, and may even take trips to watch or photograph trains.
5- #larping: Larping, or live-action role-playing, is a subculture where people dress up in costumes and act out fictional characters in a simulated environment. It is often associated with fantasy and sci-fi genres.
6- #cottagecore: This subculture celebrates the simple life and embraces nostalgia for a simpler time. The aesthetic is characterized by rural imagery, vintage clothing, and a love of nature.
7- #witchtok: This subculture is focused on all things mystical and magical. The aesthetic is characterized by crystals, tarot cards, and a love for nature.
8- #wildforaging: Wild foragers are people who gather wild plants and fungi for food, medicine, or other purposes. They often have a deep connection to the natural world and are interested in sustainable living.
Tapping into these subcultures can be an amazing opportunity if paired correctly. As long as the brief is adapted to the creator and there is synergy with the brand, the collaboration will be authentic. A great example was the unexpected collaboration between Gucci & Noth Face and the trainspotting enthusiast Francis Bourgeois.
