Kids are our future—and they can be the future for your brand, too.
If you have products that appeal to children, there is no better way to market them to your target audience than partnering with creators your customers (and their parents) can relate to. And let’s be honest, a lot of “kids these days” speak a language many people working in a marketing department don’t even understand. But you won’t have to worry about that with the right strategy in place.
In this blog, we’ll get into the most effective content for kids influencers, some tips to keep in mind before partnering with them, and examples of some pint-sized powerhouses making waves on social media right now.
The most effective content types for kid influencers
Have a product that takes a bit of know-how before getting comfortable with it? Let your kid influencer break it down for their audience. They’ll know how to explain how it works in a language your audience understands and give them the confidence they need to do it for themselves.
Unboxing and product reviews
Unboxings and product reviews are probably the most popular content types for kid influencers. If you have a new product, have your influencers unbox it on camera and capture their genuine reactions and first impressions.
If there is a challenge blowing up on IG or TikTok, there’s a high chance a kid created it. Encourage your creators to cook up challenges around one of your products. If it picks up steam, you’ll have more user-generated content rolling in than you know what to do with.
Audience engagement is essential for any influencers and kids are no exception. Have your creators engage with their fans occasionally in real-time. Just make sure to keep an eye on the comment section to make sure everyone is behaving themselves.
Kids are extremely impressionable. Make sure your influencers exude positivity and are a good influence for their fans so everything stays harmonious and free of controversy. The parents will appreciate it, too.
Tips for partnering with kid influencers
Brush up on relevant laws and regulations.
Don’t jump into a partnership with a kid influencer without first understanding relevant laws in your area. Here are just a few regulations to keep in mind before making anything official. Here’s a little rundown of some of the U.S. laws you should be familiar with before diving in:
- Children’s Online Privacy Protection Rule (COPPA) – There is a good chance any kids on your creator roster have fans 13 or younger. If so, take some time to brush up on the COPPA guidelines.
- Child labor laws – Some states have different laws than others, so check out which one’s apply where you’re based. One thing to note: You might not have to worry about some of them if your creator technically works for their parents.
- Truth in advertising – “An ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence,” according to the truth in advertising laws. Make sure any of your more inexperienced creators understand this before they start promoting any products.
Get the parents involved.
Nearly all kid influencers will have some sort of parental involvement behind the scenes. But that doesn’t mean you should faze them out of the content if they have an aligned on-camera presence. A parent-child influencer relationship can make campaigns relatable for viewers of all ages.
Encourage authenticity and transparency.
Some kids might feel like everything they post has to be perfect. It doesn’t. In fact, showing bloopers and goofs can make the content far more entertaining and show the creator’s fans that they don’t always have to be perfect either.
Mix in some educational content.
Having fun is a priority, but it doesn’t hurt for your creator’s audience to learn a thing or two along the way. Plus, the parents will be much more inclined to support their kids following your creators if there is an educational element to their content.
Make sure the content and products are age-appropriate.
Hopefully this goes without saying, but make sure your product is appropriate and enjoyable for kids before asking a kid influencer to promote it. If you’re questioning that at all, you’ll be better off just working with an older creator.
Balance branded and non-branded content.
Your audience will be able to tell if your kid influencer is just out there hawking products. Make sure they have plenty of their own organic content mixed in between branded posts.
Establish clear boundaries.
At the end of the day, you have to let your kids be kids. Give them some attainable goals, but don’t work them to the point where creating content stops being fun.
30 kid influencers making waves in 2023
Top kid influencers on YouTube
1. Ryan Kaji
“Ryan’s World” is an incredibly popular YouTube channel created by 11-year-old Ryan Kaji. Known for his engaging personality and endless imagination, Ryan delights his millions of subscribers with a mix of toy reviews, imaginative playtime adventures, science experiments, challenges, and family-friendly content. From unboxing the latest toys to sharing educational and fun experiences, Ryan’s channel has become a go-to destination for kids and families seeking entertainment, inspiration, and laughter.
2. Like Nastya
Nine-year-old Anastasia Radzinskaya is the charismatic young host of the YouTube channel “Like Nastya.” Nastya provides viewers with a wide range of engaging content like toy unboxings, challenges, nursery rhymes, and educational videos that entertain and inspire young minds. Nastya’s channel fosters creativity, curiosity, and learning while providing wholesome entertainment for children and families worldwide.
“EvanTubeHD” is a dynamic YouTube channel hosted by 17-year-old Evan Moana. With an infectious sense of humor and a passion for toys and adventure, Evan’s channel is a treasure trove of entertaining content. Viewers can expect to join him as he shares his honest opinions about the latest toy releases, showcases impressive LEGO creations, and embarks on thrilling challenges and experiments.
Everleigh Rose’s channel offers a variety of engaging videos, including fun challenges, dance routines, vlogs, family adventures, and get-ready-with-me content. Everleigh’s videos showcase her vibrant energy, creativity, and genuine love for life. Whether she’s sharing her latest dance moves, going on exciting outings with her family, or simply spreading positivity, her channel is a source of inspiration and happiness for her audience.
There is never a dull moment with siblings Gaby (8) and Alex (9). From role-playing as their favorite characters to showcasing their latest toy hauls, their videos are filled with laughter, creativity, and sibling fun. With their genuine bond and captivating energy, Gaby and Alex create a cheerful and engaging atmosphere that appeals to kids and families alike.
With his passion for gaming and a natural flair for entertainment, Ethan captivates viewers with his gameplay videos, humorous commentary, and wholesome personality. The channel primarily features Let’s Play videos of popular video games across various platforms, including Minecraft, Roblox, and more. Ethan’s infectious enthusiasm and genuine love for gaming create a fun and immersive experience for his audience. Ethan also shares vlogs, challenges, and occasional toy unboxing videos.
Despite being just 17 and 15 years old, respectively, siblings Jillian and Adelaide are already YouTube veterans. Parents of very young children be warned: The sisters are currently on a “spooky” kick. But they’ve also been known to create content centered around challenges, DIY crafts, family outings, and more.
Vlad and Niki have captured the hearts of millions of viewers worldwide with their boundless creativity, endless adventures, and the special bond they share as siblings. Their channel is known for its vibrant and engaging content that entertains and educates young children in a fun and interactive way.
Piper Rockelle offers a mix of vlogs, challenges, pranks, DIY projects, music videos, and behind-the-scenes glimpses into her life as a young content creator. With her engaging storytelling and infectious energy, Piper’s videos provide a window into her world filled with fun adventures, friendship, and creativity. Whether she’s exploring new trends, collaborating with fellow YouTubers, or embarking on exciting challenges, Piper’s channel is a whirlwind of entertainment.
10. McClure Twins
Twin sisters Ava and Alexis have pretty much grown up on YouTube. Their videos often include family vlogs, challenges, educational segments, and plenty of wholesome moments. The twins’ playful nature and genuine interactions with their parents and each other make their content relatable and endearing to viewers of all ages.
Top kid influencers on Instagram
1. Elle McBroom
Elle McBroom is the 6-year-old daughter of YouTube stars Austin McBroom and Catherine Paiz, known for their channel “The ACE Family.” On an IG account run by her mom, Elle shares snippets of her daily life and adventures. Her feed often features photos and videos of her participating in activities, spending time with her family, and generally being a fun-loving kid.
2. Mari Copeny
Mari Copeny, also known as “Little Miss Flint,” is a young activist and advocate from Flint, Michigan. She gained national attention at the age of 8 when she wrote a letter to President Barack Obama, urging him to visit Flint during the water crisis in the city.
Recognized for her passionate advocacy, Mari has become a prominent figure in the fight for social justice and environmental issues. She has spoken at various events, including the Women’s March and TEDx events, where she has shared her experiences and called for change.
Mari continues to inspire others, particularly young people, with her dedication to making a positive impact in the world. She is an example of how even kids can create significant change and use their voices for social and environmental justice.
Hayley LeBlanc is an actress, dancer, author, and social media sensation. Hayley gained initial recognition as part of the family vlogging YouTube channel “Bratayley,” which she started with her siblings and parents. On Instagram, Hayley shares glimpses of her life, fashion inspiration, and updates on her journey as a young content creator.
4. Gavin Duh
Thirteen-year-old Gavin Duh has earned a large following over the last couple of years for his fashion, lifestyle, and travel content. If there are any kids (or brands, for that matter) out there who want to learn how to stage the perfect IG photoshoot, they should look no further than Gavin (although he does have a little help from mom).
Priah Ferguson is an American actress known for her role as Erica Sinclair in the popular Netflix series “Stranger Things.” Aside from her already successful acting career, Priah is known for her positive and bubbly personality on social media, where she often posts photos, behind-the-scenes moments, and interacts with her supporters.
Tydus Talbott, also known as Mini Jake Paul, is a 9-year-old social media influencer and content creator. Tydus rose to fame on YouTube, where he and his family document their daily adventures and activities. His YouTube channel “Trav and Cor” features videos that often include challenges, pranks, skits, and vlogs showcasing their family life. While he is known for his content as Mini Jake Paul, it’s worth noting that his videos are family-friendly and tailored for a younger demographic.
7. Coco Quinn
Coco Quinn is an American dancer, singer, and social media influencer. Coco grew her following from a series of viral dance clips and has since released several original songs and covers on Spotify and YouTube. On Instagram, Coco shares glimpses of her life, dance rehearsals, performances, and collaborations with other creators.
Alaya High (Lay Lay) first gained widespread recognition when her freestyle rap video on Instagram went viral, catching the attention of various media outlets and celebrities. Her captivating flow, clever wordplay, and confident stage presence quickly made her stand out in the music industry.
In addition to music, Lay Lay also ventures into acting. She made her acting debut in the Nickelodeon comedy series “Tyler Perry’s Young Dylan.”
As a social media personality, Lay Lay has a strong presence on platforms like Instagram and YouTube, where she shares her music, behind-the-scenes glimpses, and connects with her fans.
Lorenzo Greer, also known as Tekkers Kid, is a rising British soccer star. Known for his impressive football skills and trick shots, Lorenzo has gained popularity for his videos showcasing his ball control, dribbling, and freestyle moves. In addition to his foot skills, Lorenzo posts plenty of content from his interactions with other football players and fans. He often shares tutorials, challenges, and behind-the-scenes glimpses into his training and adventures in the football world.
10. Leticia Perez
Leticia Perez is a great example of the kind of kid influencer children’s clothing brands can have a lot of success partnering with. This little fashionista shares plenty of stylish content showing off her unique wardrobe and makeup looks. She also posts travel and regular day-in-the-life content.
Top kid influencers on TikTok
@lillybketchman 2 of meeee #HairByThao ♬ sticky rice – raisin
Lilliana Ketchman made a name for herself when she appeared on the reality television series “Dance Moms.” Beyond the dance floor, Lilliana has plenty to keep her busy on social media, which she uses as her personal stage for all the happenings of her daily life. Her engaging personality, talent, and positive energy have resonated with her fans, and she has become an inspiration to many aspiring dancers.
2. Gavin Magnus
@gavinmagnus #duet with @ksisterslove EVERYONE WHO DOES THE DANCE TAG ME ❤️ #gavinmagnus ♬ Lonely – Gavin Magnus
Gavin Magnus is an actor and singer who got his start on reality TV shows like “The X Factor” and “When Sports Collide.” These experiences showcased his vocal abilities, stage presence, and charismatic personality, capturing the attention of audiences and fans.
He has appeared in television shows and movies, including the Nickelodeon series “Henry Danger” and the Brat TV series “Chicken Girls.”
Gavin has a strong presence on social media, where he uploads music covers, original songs, vlogs, and fun challenges. He regularly engages with his fans through live streams and comments, creating a sense of community and connection.
@samayranarula Tysm TikTok Family For Ur Love❤️🙏 Need Ur Support On Instagram-samayranarula and Youtube-samayranarulaofficial #TideLagaoDaagHatao #queen_samayra ♬ original sound – jissa paul
Samayra and her Vinay are an adorable father-daughter duo that shares a bunch of different family-fun content like lip-syncing, dance videos, comedy skits, and other entertaining short-form videos. You can also check the whole fam out on Instagram and YouTube to keep track of what shenanigans they get up to next.
Rosie McClelland made her debut into the public eye on “The Ellen DeGeneres Show” when she was 5 after going viral for her covers of popular songs. Now 16, Rosie releases her own music, including singles like “Handstand” and “Girls Just Gotta Have Fun,” which have garnered millions of views on YouTube. She has a strong connection with her fans on social media, where she engages with them regularly and keeps them posted about her daily life.
@ellianawalmsley i love this dance 🕺🏼 #fyp #dance ♬ Curtains – Ed Sheeran
Elliana Walmsley is another former “Dance Moms” star who has continued pursuing her passion into her teenage years. In addition to her dancing endeavors, Elliana has appeared in television shows, commercials, and music videos, showcasing her versatility as a performer. Her talent and engagement with her audience has earned her a dedicated fan base that admires her talent, work ethic, and positive attitude.
@queenkhammyra Finna eat good🍽️ @Dai Time #queenkhamyra #foodstamps #ebt #fyp #ebtcard #food ♬ original sound – Tee Mason
Queen Khamyra, also known as Khameela, is a rising TikTok star known for her comedy skits and lip-sync videos. Most of Queen Khamyra’s content involves her showcasing her comedic talents through various characters and wacky situations. She has a lively and expressive personality, which resonates with her audience and has helped her gain a dedicated fan base.
7. Sadim Khan
@sadim03 Saste ka natija 😉 #foryoupage #comedy #sadimfam @mukeem_03 ♬ original sound – sadim khan
Sadim Khan is a do-it-all kid from Mumbai, India. His channel features plenty of wholesome family content with his parents and sisters as they turn seemingly mundane daily activities into fun adventures. Be sure to check him out on Instagram and YouTube, as well.
@lizziebritis Depois de mais de 1 ano sem chupeta 🙄🙄😂 #fy #fyp #foryou #fouryoupage #bebes #bebestiktoks #vaiprofycaramba ♬ som original – Lizzie Britis
Lizzie Britis is the youngest creator on our list. She’s not a huge talker yet, but her parents keep the cuteness rolling in with regular posts about her introduction to life. We’re excited to see what the future holds for this little bundle of energy.
9. Lev Cameron
WAKE UP 👀
Lev is full of positive vibes. He creates dance challenges, lip-syncing challenges, and comedy skits that keep his millions of followers coming back for more. Brands that partner with creators like Lev would likely also have a chance to build a relationship with other TikTok personalities that make regular appearances in his content.
10. McKenna Grace
McKenna Grace is a talented young actress who has appeared in various films, including “Gifted,” “Captain Marvel,” “Annabelle Comes Home,” and “Troop Zero,” among others. Outside of acting, McKenna is known for her philanthropic efforts. She has been involved in various charitable causes and uses her platform to raise awareness for important social issues.
Key takeaway: Want a bright future for your brand? Partner with kid influencers.
If you’re a children’s brand or have a product that appeals to your target audience, kid creators should be one of your top marketing priorities. The connection and relatability they have with their audience is unmatched. And with the parents on your side, the sky’s the limit for what you and your influencers can accomplish together.