After months of rumors, it looks like Meta’s Twitter competitor finally has a launch date. Starting July 6, internet users will be able to download Threads, an app that will reportedly try to market itself as the sane alternative to the chaos of Twitter under Elon Musk.
The Threads app was first spotted on the Google Play store in Europe on Monday morning, and by Monday night it had appeared in the Apple App Store. The app is currently listed as having a July 6 launch date, though that couldn’t be independently confirmed.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the description for the Threads app explains.
“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world,” the Threads app description continued.
Tech news outlet Platformer was the first to report on the existence of Threads back in March, though we didn’t get many details at the time. Then, less than two weeks ago, the Verge reported Threads would likely be launched in mid-July. And while I’d argue that July 6 would be considered early July, there’s definitely the possibility that Meta pushed the original plans for when to launch by a week. That would make sense, given the sheer number of unforced errors Twitter has experienced over the weekend.
In fact, Twitter owner Elon Musk announced on Saturday that most users would be limited to reading just 600 tweets in a single day, something the Atlantic compared to instituting a 12-item limit at Costco.
Meta did not immediately respond to questions emailed Monday evening.
This is a developing story and will be updated…