Influencers are usually categorized by their follower size:
- Nano-influencers 10K followers or less
2. Micro-influencers 10,000–100,000 followers
3. Macro-influencers 100,000–1 million followers
4. Celebrity Influencers 100,000–1 million followers
Creators and influencers are active on Facebook, YouTube, Instagram, Tiktok, twitter or a combination of social media platforms. Some platforms like YouTube and Tiktok can pay influencers directly from their content. Additionally, influencers can also earn from merchandizes, affiliates brand deals and other endeavors.
Companies should do their own research and find out if their brand is relevant to the influencer’s audience and content.
Before using influencers, do you know your target audience and what their interests are? Which platform are they mainly on?
Questions to ask yourself as a company:
- How much control do you as a company want over the content posted by the influencer? Are there links that need to be posted?
- Would you want to push ads on the content posted?
- What’s your budget?
- What are the KPIs to measure? Sales, engagement, traffic…
often create other revenue streams from merch stores, blogs, affiliate storefronts on Amazon, and other creative endeavors.
