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When it comes to pitching, a journalist’s response could be the key in a brand, campaign or subject matter expert getting a bit of spotlight. However, even a good pitch could remain unheard if it’s delivered to the wrong way.
At the PR Daily Media Relations Conference in June, media professionals discussed how to hone pitches, pitch delivery methods, the need for diversity in media relations and more tips you can apply to your work today.
Phone pitches
Panelist Cheyanne M. Daniels, race and politics reporter at The Hill, said she appreciates a good email with sound info versus a phone call.
“I prefer email pitches,” Daniels said. “If somebody calls me up and tries to pitch me something, there’s too much information. I like very structured email pitches.”
That structure includes a line of what the headline could be, a source, a contact number and photo information, if possible.
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