Textual Digital Content Creators [Would] Prefer Threads over Instagram — Or Not? | by @museumbuzzy | from Likes to Influence | Aug, 2023

Embracing Threads for a more focused and meaningful digital writing eventually, leaving the noise of Twitter behind.

While Instagram users are still deciphering why Reels garner more interaction compared to other content types, navigating the realm of post-prime time and strategies that outsmart algorithms with TikTok watermarked videos, Meta introduced an unexpected player: Threads. The fragile display of masculine bravado in the Elon Musk vs. Mark Zuckerberg feud, which could be further explored in a separate blog post, clearly demonstrates that technology today evolves based on societal needs and shapes everyday life within digital culture.

Recently, I noticed that I’m more active on Instagram than before. No, it’s not because I have more photos to share due to a vacation. On the contrary, I can be active on Instagram without sharing pictures. This is because Threads posts can also be shared on Instagram, thanks to the integrated system within the application. Putting aside the debates between Twitter and Threads, in the discussion between Threads and Instagram, while I think that Instagram will always come out on top, I believe that Threads will be embraced more by a specific group: textual digital content creators. In this article, I’m writing a discussion briefing on the fast and complex history of social media between those who monetize through social media personas and those who engage in digital writing.

Introduction: Navigating the Digital Landscape

One could briefly trace the rapid evolution of social media from its early 21st-century origins, starting with short Twitter messages limited to 140 characters and posting instant photos with basic Instagram filters. It evolved from there to encompassing business endeavors and the integration of e-commerce into daily habits. However, the swift emergence of this digital trend also carries significant social and political implications. For instance, the Occupy movements across various global locations transformed Twitter into a communication tool for democratization efforts. This led to a concurrent increase in Twitter’s user base. Subsequently, the COVID-19 pandemic made Instagram…