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How Lexus is targeting younger buyers

“We were amazed at the engagement that we saw on the TikTok platform,” Shahani said. “We developed that campaign specifically for TikTok and it was a pretty powerful pilot, or lesson, for us and it...

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A fitness influencer and bodybuilder was charged with 6 counts of drug possession after

The bodybuilder and Instagram influencer Melissa Kate Bumstead was arrested and charged with six ...


Social media influencers enlisted to talk up shots

DENVER — Colorado is part of a growing movement in states and cities that’s paying so...


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Influencers ‘happy to dialogue’ with BIR over tax dues

Erwan Heussaff, Jako de Leon and Carlo Ople After receiving a warning to pay their...


These Gen Z Afghan influencers are using social media to keep the world’s eyes on

Crystal was 5 years old, bathing in a barrel at her home in Herat, Afghanistan, wh...


Tipperary influencer Aoife Walsh rapped by ad watchdog over water promotion

Former Miss Ireland and social media influencer Aoife Walsh, has been reprimanded ...