PR

It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the...

Marketing is essential to growing any business, yet it’s one of the hardest areas to get right. With so many...

With nearly a quarter-century of experience in the field of public relations and corporate communications, Chintimini Meadow Keith, the senior...

Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn....

Successful client service comes from a perfect mix of art and science. You need to know and understand the hard...

You’re probably giving plenty of thought on how you will reach Gen Z consumers as this demographic, ages 11-26, begins...

Audience segmentation is an important aspect when it comes to marketing. It is the difference between marketing unnecessarily to unreceptive...

IBM announced on Thursday the debut of a set of generative AI models, beginning with their watsonx Granite model series....

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re...

We are in the business of communications, but repeatedly, I hear stories of client communication gone wrong. To be successful...