PR

Your marketing agency has three strategic assets that differentiate you from your competition: your positioning, your talent, and your clients....

The past few years have had our heads spinning in so many ways. Now, despite a labor market where demand...

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the...

Some of you are old enough to remember 2008 and 2009 in the business world. The glory days of social...

Nutella is working with social media influencer Nonna Pia on the brand’s new “Nutella Nonna” campaign where she will share...

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained...

In 2013, we accidentally launched the PESO Model™. And by “accidentally,” I mean there was no forethought or strategic plan...

Ticketmaster apologized to Taylor Swift fans on Friday night after mishandling ticket sales for the pop singer’s “Eras” tour. “We...

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as...

Marketing is essential to growing any business, yet it’s one of the hardest areas to get right. With so many...